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| The Arabian Travel Market (ATM) |
The theme for ATM 2025, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” will place a spotlight on the role of technology and its potential to drive growth, innovation, and seamless experiences for travellers and businesses alike. Danielle Curtis, Exhibition Director for ATM, comments, “Connectivity through technology is a key growth area in travel and tourism, but it’s also about the seamless flow and interaction of people, goods, and ideas. If you want to engage with the global trends, cultural shifts, and traveller behaviours shaping the future of the tourism sector, there’s no better place than ATM.”
Key Trends to Watch at ATM 2025
One of the most exciting trends expected to dominate ATM 2025 is the rise of nostalgia travel. This trend is gaining traction, particularly among Millennials, who are increasingly seeking to revisit the destinations or experiences of their youth. Whether it’s travelling to childhood holiday spots or reliving the magic of the 1990s and early 2000s through music festivals or film-inspired trips, nostalgia travel is presenting a unique opportunity for travel companies to tap into these sentimental journeys. Families are also sharing these nostalgic experiences with their children, further fueling this trend.
Another area of significant growth is sports and music tourism. The market for sports tourism is projected to reach $1.33 trillion by 2032, while music tourism is expected to hit $13.8 billion. More than ever before, fans are increasing their budgets to travel for major events, whether it's attending international sporting tournaments or seeing their favourite artists perform live. With regions like Saudi Arabia already benefiting from this trend, having welcomed 2.5 million overseas tourists across 80 international sports events in recent years, ATM 2025 will provide a crucial platform for discussing how this sector can expand further.
As the global travel landscape continues to evolve, Asia-Pacific (APAC) is set for a resurgence in 2025. As travel demand picks up, especially following the easing of pandemic-related restrictions, the Middle East and APAC will see tourism numbers exceed pre-pandemic levels. Visa-free travel and the rise of digital nomad visas are just some of the factors driving this shift. The International Air Transport Association (IATA) predicts that the middle class in APAC will account for 50% of global air passenger growth by 2043, making it an increasingly important region for global travel.
The Role of Cutting-Edge Technology
Technology is, of course, central to the conversation at ATM 2025. The event will feature a Travel Tech exhibition with returning giants like Amadeus, WEGO, and WebBeds showcasing the latest innovations in artificial intelligence (AI), high-speed Wi-Fi, and virtual reality (VR). These technologies are enabling airlines and travel service providers to offer more personalised and immersive in-flight experiences, catering to individual customer preferences like never before.
As technology evolves, travellers are also embracing the shift towards solo travel, driven by a desire to escape digital fatigue and foster authentic face-to-face connections. The rise of digital nomadism, a trend accelerated by the COVID-19 pandemic, reflects a growing shift in how people experience the world. Data from Squaremouth reveals that 42% of travel insurance customers plan to take a solo trip this year, an increasing trend that will be explored in-depth at ATM 2025.
Sustainable Tourism Takes Centre Stage
As the demand for sustainable travel practices grows, responsible tourism will be another key focus at ATM 2025. According to Deloitte’s 2024 Gen Z and Millennial Survey, 81% of Millennials and 79% of Gen Z travellers believe businesses should help consumers make more sustainable purchasing decisions. The ecotourism market, expected to reach $429 billion by 2028, is a prime example of how consumer demand is influencing the travel industry’s shift towards sustainability. ATM 2025 will provide a dedicated platform to discuss eco-friendly dubpractices, sustainable tourism, and how the industry can align with the growing environmental awareness among travellers.
Networking and Business Opportunities at ATM 2025
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| The Arabian Travel Market (ATM) |
Strategic partnerships for ATM 2025 include Dubai’s Department of Economy and Tourism (DET), Emirates as Official Airline Partner, IHG Hotels & Resorts as Official Hotel Partner, and Al Rais Travel as Official DMC Partner. These partnerships reinforce Dubai's status as a key hub for global travel, underscoring the city’s role as a leader in tourism innovation.
A Must-Attend Event for the Global Travel Industry
ATM 2025 will offer unparalleled insight into the key trends, challenges, and opportunities shaping the future of global travel. Whether you are a destination manager, travel agency, or tech innovator, ATM 2025 provides a dynamic space to explore how technology, connectivity, and shifting traveller behaviours will transform the tourism sector in the years ahead.
From sports and music tourism to sustainable travel and advanced travel tech, the 32nd edition of ATM promises to be an essential event for anyone looking to stay ahead of the curve in the fast-changing world of travel. Don't miss the chance to be part of the conversation, explore new opportunities, and contribute to the development of tomorrow's tourism industry.
For the latest updates and more information about ATM 2025, visit ATM Press Releases.
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