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| Tra Que vegetable village |
In a significant milestone for Vietnam, Tra Que Vegetable Village in Hoi An, Quang Nam Province, was honored as one of the Best Tourism Villages of 2024 by the United Nations Tourism at a prestigious ceremony in Cartagena de Indias, Colombia, on November 15, 2024. Tra Que is the only Vietnamese village to receive this prestigious recognition this year, making it a proud ambassador of Vietnam’s thriving rural tourism sector.
This honor is part of the UN Tourism’s “Best Tourism Villages” initiative, which aims to showcase exemplary rural destinations where tourism acts as a catalyst for economic, social, and environmental well-being. The award celebrates villages that not only highlight cultural and natural heritage but also embrace sustainable development in all aspects. Tra Que’s recognition underscores its commitment to preserving its traditional farming practices while fostering community-based tourism that benefits both visitors and locals.
A Journey Through History and Tradition
Tra Que Vegetable Village, established in the 16th century, is located just 3 kilometers from the UNESCO World Heritage-listed Hoi An Ancient Town. Known for its fertile soil and mild climate, the village spans 18 hectares and has long been celebrated for its organic vegetable farming. The village is home to over 200 households, each contributing to the cultivation of a variety of vegetables, such as basil, mint, and coriander, using traditional methods passed down through generations.
Tra Que’s agricultural heritage is not just a source of livelihood; it also plays a crucial role in maintaining the village’s cultural identity. Over the years, the community has cultivated a deep respect for sustainable farming practices, including using organic fertilizers made from seaweed and rice husks, rather than relying on chemicals. This has positioned Tra Que as a model of sustainable agriculture and eco-friendly tourism.
A Commitment to Sustainability
The Best Tourism Villages award also highlights the village’s efforts to balance tourism development with environmental preservation. In addition to its farming practices, Tra Que has successfully integrated tourism into its way of life by offering visitors an opportunity to learn about organic farming, take part in gardening activities, and enjoy traditional culinary experiences using the village's fresh produce. Visitors can also experience local customs, participate in the village’s annual festivals, and explore historical relics that add to the village’s rich cultural tapestry.
This blend of tourism and sustainability makes Tra Que a shining example of green tourism, which prioritizes eco-friendly practices and local community engagement. The village's commitment to preserving its cultural and natural assets has earned it recognition as a National Intangible Cultural Heritage by the Vietnamese government in 2022. This honor reflects the village's significant contribution to Vietnam's cultural heritage and its ability to preserve traditional farming while adapting to the demands of modern tourism.
Global Recognition and Future Prospects
The UN Tourism recognition of Tra Que is not only a testament to the village’s sustainability efforts but also a significant boost to Quang Nam and Vietnam’s tourism sector. Tra Que becomes the third Vietnamese village to earn the coveted Best Tourism Village title, following Thai Hai (Thai Nguyen) in 2022 and Tan Hoa (Quang Binh) in 2023. This recognition helps raise the profile of Vietnam’s rural tourism destinations on the global map, positioning the country as a leader in sustainable and community-driven tourism.
As a result of this award, Tra Que will receive a formal certificate at the International Rural Tourism Conference, set to take place in Quang Nam from December 7 to 12, 2024. This prestigious event will bring together leaders, policymakers, and tourism representatives from around the world to discuss the future of rural tourism and sustainable development. The conference will offer an opportunity for Tra Que to share its success story, inspire other villages, and continue fostering international connections.
A Bright Future for Tra Que and Beyond
For Tra Que, the future looks bright as the village continues to evolve as a sustainable tourism destination. The recognition from UN Tourism serves as an affirmation of the village’s hard work and dedication to preserving its cultural and agricultural heritage. As more international tourists seek authentic, eco-friendly experiences, Tra Que stands as a model for how rural communities can thrive while remaining deeply connected to their traditions.
As Vietnam moves forward in promoting green tourism and preserving its cultural and natural assets, Tra Que Vegetable Village will undoubtedly remain at the forefront of these efforts. Its success story will inspire other villages across Vietnam and beyond to embrace sustainability, community-driven tourism, and cultural preservation.
In the coming years, Tra Que is expected to see even greater interest from tourists and industry leaders alike. With its unique blend of agriculture, culture, and sustainability, the village is well-positioned to be a key destination on the global tourism map, offering visitors a chance to experience Vietnam’s rural charm in the most authentic way possible.
Tra Que Vegetable Village’s recognition as one of the Best Tourism Villages of 2024 is a remarkable
achievement for Quang Nam and for Vietnam as a whole, showcasing the country’s commitment to sustainable tourism that benefits both locals and visitors alike.
*Source: QNO - en.baoquangnam.vn
Tags: Quang Nam, Hoi An, Tra Que, tourism villages, UN Tourism,
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