Malaysia Won Best ASEAN Marketing And Promotional Campaign At ATF 2015

Malaysia was awarded the Best ASEAN Marketing and Promotional Campaign at the 34th ASEAN Tourism Forum (ATF) which was held from 22 to 29 January 2015 in Nay Pyi Taw, Myanmar.

It was presented during the opening ceremony of the ATF held at the Myanmar International Convention Center, here, on 26 January 2015.

The Secretary General of the Ministry of Tourism and Culture Malaysia, YBhg. Datuk Dr. Ong Hong Peng received the award from the Minister of Hotels and Tourism, Republic of the Union of Myanmar, His Excellency U Htay Aung.

ATF comprises the ASEAN Tourism Ministers’ Meeting, ASEAN Tourism Ministers and Dialogue Partners Meetings, TRAVEX (Travel Exchange) and ASEAN Tourism Conference. The ASEAN Tourism Ministers’ Meeting is preceded by the official level meetings of the ASEAN National Tourism Organizations.

Each year, the hosting of ATF is rotated among the member states: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. This year, ATF was held in Myanmar for the first time since its inauguration in 1981. The theme ‘ASEAN – Tourism towards Peace, Prosperity and Partnership’ is in line with the theme of Myanmar’s ASEAN Chairmanship in 2014, based on the three pillars of building the ASEAN Community – peace, prosperity and unity.

ATF is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as a single tourism destination where Asian hospitality and cultural diversity are at its best.