Wednesday, 25 February 2015
37 million people visited Australia on business events in 2014
The Association of Australian Convention Bureaux (AACB) is an active member of BECA, and played a key role in the strategic development of the study. The EY report also accentuates the work AACB conducted in partnership with Deloitte Access Economics in 2014 on Australia’s International Business Events Sector: the Economic and Strategic Value Proposition.
AACB President Lyn Lewis-Smith welcomed the new report, as it further highlights the significant contribution that business events add to the Australian economy including jobs, taxes, productivity and regional dispersal.
“The Australian business events sector is now armed with a strong case warranting recognition and support by all levels of government. These important and complimentary findings also provide further backing to the Federal Government’s recent announcement of a new framework to attract business events to Australia.”
The EY research points out that the share of international delegates has increased three-fold in the total meeting and convention market over the last decade.
“This increase is significant to Australia,” added Lewis-Smith. “International business events and their delegates play a very important role by bringing new money into the country and offering trade and investment opportunities that wouldn’t otherwise occur.”
“The high yielding economic and strategic legacies resulting from business events continue long after the event has been held. Business events also play an integral part in contributing to the visitor and knowledge economies, helping Australia achieve its Tourism 2020 targets.”
“With the growth potential of Asian markets, government support is essential to ensure convention bureaux are in the best position to identify, bid for and win business events that align with national priority areas and better connect industry, academia, government and the private sector,” concluded Lewis-Smith.