Western Australia's biggest week of fashion, the Telstra Perth Fashion Festival, will take place from September 17 to 22.
Perth Fashion Concepts Incorporated (PFCI) announced Telstra as the festival's first naming rights sponsor.
The five-year agreement with Telstra will enable PFCI to continue to present a world-class celebration of fashion, showcasing the work of talented Western Australian designers to national and international markets.
2014 marks the 16th anniversary of the festival, which will see around 30 events for fashion savvy Western Australians and visitors to the State.
perthfashionfestival.com.au
For more information about Western Australian, including events, visit westernaustralia.com.
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