Las Vegas Convention and Visitors Authority Appoints GTI Tourism

Las Vegas

Leading tourism representation agency GTI Tourism, has been appointed as the Australian and New Zealand representative office for the Las Vegas Convention and Visitors Authority (LVCVA), effective 1 July 2014.

As the LVCVA's representative in Australia and New Zealand, GTI Tourism will drive awareness of the destination for both leisure and business tourism, through intensive trade marketing, public relations campaigns and social media outreach.

GTI Tourism founder and managing director, Sarah Anderson said GTI Tourism is thrilled to be representing LVCVA after a competitive pitch.

“Since its Rat Pack days, Las Vegas has been renowned for its legendary shows and entertainers, earning itself the title of 'The Entertainment Capital of the World',” Ms Anderson said.

“Many Australians are already regular visitors to Las Vegas recognising that experiencing the city's famous illuminated strip, the incredible shows, nightlife, shopping and sightseeing is something they cannot find anywhere else.

“Over the coming months we will be launching new campaigns to grow awareness of Las Vegas' complete offering and excite more Australians and Kiwis to experience and explore this captivating city,” she said.

LVCVA vice president of international marketing, Michael Goldsmith, said the Australian and New Zealand markets continue to experience rapid growth and are important for Las Vegas' future development.

“We have seen increasingly stronger visitor arrivals from the Australian and New Zealand markets due to the robust Australian economy and by partnering with GTI Tourism we plan to develop new campaigns to build on the good work undertaken in this region over recent years.

“With more than US$8 billion planned Las Vegas product investment underway, we have engaged GTI Tourism to leverage these developments with tactical, brand and PR campaigns to ensure the destination remains top of mind with media, trade partners and travellers alike,” he said.

“Australia is the number two source of overseas visitors to Las Vegas, and one in every five Australian travelers to the US include Las Vegas on their itinerary,” Mr Goldsmith said.

GTI Tourism won the three year contract after a competitive pitch and this is the organisation's fifth new business win since the start of the year.

For more information on Las Vegas visit: www.lvcva.com
For more information on GTI Tourism visit: www.gtitourism.com.au