KoreaTown is one of 21 new projects supported by the NSW Government’s Uptown program. The program was established to encourage local businesses to collaborate and build a self-sustainable cultural district. Each district was then given tools and resources to brand their project and brought to the table their ideas.
The goal is to create a vibrant area that is to be enjoyed by locals and visitors all year round.
Centred on Rowe Street, the vision for Eastwood will include K-Pop music festivals, street-dancing, Korean traditional dance performances, baked goods, Korean cuisine and night markets served up to a thriving night-time precinct around the clock.
Minister for Music and the Night-Time Economy John Graham said: “Ideas like this will not only enhance our state’s global reputation, but it will also highlight the vibrant, diverse, and exciting opportunities available to visitors and residents across Greater Sydney.”
Moko Eastwood owner and KoreaTown representative Jong Hoon Park said Rowe Street was already home to 120 Korean shops and restaurants.
“We are only a small street, but we are full of Korean culture, and we want to encourage more people to come and experience what we have to offer,” Mr Park said.
“The Uptown grant will allow our collective to hire a marketing agency to promote Eastwood as KoreaTown through partnerships that will showcase our offering whether daytime or into the night.”
NSW 24-Hour Economy Commissioner Michael Rodrigues said KoreaTown was just one of the great district visions for Sydney to come out of the Uptown program this year.
“Uptown will help these districts to deliver brilliant night-time experiences that will enhance greater Sydney’s rich social fabric and bring more visitors to these great locations,” Mr Rodrigues said.
LEARN MORE
* Destination NSW
No comments:
Post a Comment