The video, shot at Warner Bros. Studios in Los Angeles, explores several different Hollywood film genres as Darby tries to convince the star of the hit TV show Mom and the Scary Movie films to play a role in Air New Zealand’s new safety video with him.
Safety in Hollywood was filmed at four different sets at Warner Bros. with some of the filming locations seen in legendary movies such as Jurassic Park, Casablanca, War of the Worlds and TV series True Blood. More than 20 extras were also involved, including Chester the Chihuahua, who has appeared in Transformers and Grey’s Anatomy.
Air New Zealand Head of Global Brand Jodi Williams says it’s been fantastic to partner again with Warner Bros. which helped to produce the airline’s Hobbit inflight safety videos, and to work with the talented Rhys Darby and Anna Faris in Hollywood – the home of the US filmmaking industry.
“Anna and Rhys make a great comedic duo and really bring this safety video to life, entertaining customers while at the same time imparting key safety messages,” says Ms Williams.
“Our inflight safety videos are now world famous and we know people anticipate their release. The interest in them has been phenomenal and collectively they’ve attracted more than 83 million views online and featured in international news outlets like CNN, BBC, Time.com and The Daily Mail. This latest video will again draw eyeballs to New Zealand from around the globe and encourage visitors to travel to our wonderful country. It is also another great example of the diverse set of creative talent that our nation nurtures.”'
Anna Faris says it’s been exciting and an honour to follow in the footsteps of acting legends like Emmy Award and Grammy Award winner Betty White, the All Blacks and the cast of The Hobbit to take Air New Zealand’s acclaimed safety videos in a new creative direction.
“I really wanted to be part of this project because Air New Zealand has really redefined safety videos with its fun and creative approach. And working with Kiwi actor Rhys Darby was an absolute treat. It’s so easy to tune out when watching a traditional safety video, so it comes as such a delightful surprise when you get something that’s really fun and funny.”
Rhys Darby says producing the safety video was a great experience and quite special given he is now based in Hollywood.
“Air New Zealand’s safety videos are a Kiwi staple and reflect the Kiwi sense of humour. I think people will really enjoy watching this safety video as it takes them on a magical ride through the movie making world, while still bringing to life the key safety messages.”
Safety in Hollywood will be rolled out across the airline’s fleet from today and can be viewed online here.
Safety in Hollywood will be rolled out across the airline’s fleet from today and can be viewed online here.
No comments:
Post a Comment