LAST MINUTE REGIONAL NSW CAMPAIGN

Destination NSW has launched a campaign with Lastminute.com to encourage short breaks in Regional NSW over winter. The campaign promotes accommodation, flights and attractions offering the ‘top deals’ from 14 regions across the State including the Murray, Northern Rivers, Riverina and the South Coast. The campaign commenced 5 May and will be in-market for four weeks to encourage bookings from June to August.

The key messages focus on food and wine encouraging the core demographic to ‘Explore, Eat and Relax’ in Regional NSW. The campaign will be distributed via Lastminute.com’s marketing channels and supported by radio, outdoor and digital advertising and social media including Facebook, Twitter and Blogs.