Malaysia managed to attract a total of 1.45 million Chinese tourist arrivals for the period from January to September, a rise of 32.6 per cent compared to the same period last year, said Noran Ujang, director of Tourism Malaysia’s Beijing Office.
Hence, he expressed confidence that although Malaysia’s target was 1.7 million Chinese tourist arrivals this year, it would be able to attract two million tourist arrivals from the world’s second largest economy in 2014, he told Malaysian media during a briefing with local travel agents in Beijing.
A total of 10 tourism exhibitions and fairs were expected to be held in China next year, including China’s northern city of Harbin’s Ice Sculpture Competition, Fishing Expo, Golf Show, and VMY 2014 grand fair, which would be held in May with more special fares promotion to be expected, said Noran.
He said a total of 21 new tourism initiatives would be implemented next year, including golf tourism, “Love Tour, Love Malaysia” silver-haired tour packages, fishing elite Malaysia tournament tour packages, “Ma Shang Liu Lian”durian tour packages and “fly and ride” packages.
General manager of BTG Outbound Tours Li Shuang said the company was expected to bring about 2,000 to 3,000 Chinese tourists in next year, especially from Meetings, Incentives, Conventions and Exhibitions (MICE) segment.
Currently, China recorded about 200 million elderly demographic which accounted for 14.8 per cent of the total population.
Fish Tale Adventures, the first fishing company in China which is also a Malaysian based company, will organise fishing elite Malaysia tournament tour packages every year.
General Manager of Grand Tour Golf Travel Service, Richard Song said the Malaysian government had invested heavily in golf courses in recent years to emerge as one of the Chinese golfers’ favourite destinations.
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