“This year, we are targeting US$97 million,” he told a Malaysian golf tourism roadshow and competition on Tuesday, at the Growling Frog Golf Club, about 30km from Melbourne.
Mohd Anwar said the promotion of golf tourism was in line with the Malaysian Government administration centre, Putrajaya’s efforts to attract more high-yield tourists to Malaysia.
“With more than 207 golf courses nationwide, we definitely have what it takes to cater to the needs of avid golfers who crave unique experiences.
He urged Australia’s golfers and their families to take part in ‘Visit Malaysia Year 2014′ (VMY ’14) which would showcase a full year of festivals and celebrations.
Next year will also feature major golf events kicking off with the Iskandar Johor Open in January, the Maybank Malaysia Open (April), the CIMB Classic and Sime Darby LPGA Malaysia (both in October).
Malaysia will also host the inaugural EurAsia Cup at Glenmarie Golf and Country Club from March 28-30 when 10 of Europe’s best golfers will challenge Asia’s best 10.
Tourism Malaysia’s Australian director Roslan Abdullah said he had received many inquiries about golf tourism in Malaysia.
About 10 Malaysian travel agents and tour operators joined about 40 of their Australian counterparts in the golfing event in Melbourne yesterday.
The event in Sydney on Wednesday, attracted 60 participants.
Malaysian High Commissioner, Zainal Abidin Ahmad took part in the Sydney event while Consul-General, Dr Mohd Rameez Yahaya attended the roadshow in Melbourne.
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