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Jetstar Japan Launch |
Tourism Australia Managing Director Andrew McEvoy said
Jetstar, the largest Japan-Australia operator, would have its international
services from gateway Tokyo (Narita) and Osaka Airports also supported by the
Jetstar Japan network from the cities of Sapporo, Fukuoka and Okinawa and
beyond to Australia.
"Tourism Australia believes the arrival of Jetstar
Japan will bring positive benefits and be a catalyst for further renewal of the
Japan-Australia route as the Jetstar pan Asian airline model is proving
successful in capturing strong travel demand in the high-growth Asian market
through its low fares and large, increasingly integrated flight network,"
Mr McEvoy said.
"The Japanese market remains engaged on Australia and
this now can be embraced by new news by Jetstar Japan and greater ease of
access and fare affordability to visit Australia.
"We now look forward to future commercial developments
by Jetstar in Japan, including with its partner JAL, as well as Jetstar's own parent company, Qantas, to flex the full
scope of the Jetstar Japan network and links to partner airlines serving the
Japan-Australia route.
Jetstar Japan |
Mr McEvoy said the national tourism organisation was seeing
a positive turnaround in the Japan inbound market to Australia since the tragic
tsunami and earthquake events of March 2011.
"Australia's fifth largest source market for
international tourists, Japanese visitor arrivals have grown 4.4 per cent over
the first two months of 2012, and we foresee more positive forward growth from
these recent green shoots," Mr McEvoy said.
Jetstar Japan |
Late last year Tourism Australia and Jetstar signed a A$10
million marketing deal aimed at boosting both Japanese inbound tourism and best
leveraging Jetstar's expanding Asia Pacific network within Asia to promote
Australia's compelling tourism offering. The parties now contribute to a range
of joint marketing, digital and social media activities, kickstarted in the
Japan market.
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