Swiss-BelHotel International |
The first to be developed will be The Beach Bay Hotel
by Swiss-Belhotel Muscat; a 32-room boutique property located in the heart of
the Omani capital’s diplomatic quarter. The property will complete its
reflagging programme in June 2012 and will offer two restaurants, meeting
facilities and easy access to the nearby Shatti Al Qurum pristine Beaches.
Staying in Oman, a deal to develop a new Swiss-Belexpress Muscat, located in the central business district with 95 guestrooms, has also been signed. The property is scheduled to open in Q1 2013. Just a 15-minute drive from Seeb International Airport, it will offer a deli-coffee shop and express business centre.
Beach Bay Hotel Sharma |
The Saudi resort will target the fast growing domestic leisure tourism and will offer a dedicated marina with a comprehensive diving centre incorporated into the resort’s footprint. It will feature a ladies beach club and spa built amidst lush landscaping including private BBQ areas, swimming pool and water features. Complementing facilities and services will also include a permanent conference and banqueting marquee, and a mosque on site.
Gavin Faull |
“Our first venture into the Kingdom is a direct response to the Saudi government’s significant investment into nationwide tourist infrastructure and targets new emerging regions for tourism and hospitality.
“Swiss-Belhotel International is expanding rapidly on a
global scale, with almost 25 new development projects in the Middle East and
Asia Pacific and expectations of realising a hotel portfolio of close to 100
hotels by the end of 2012. Based on the success of our existing properties in
Kuwait and Qatar, this region is a focal point for the brand moving forward,”
he explained.
Completing the quartet of announcements, Swiss-Belhotel’s fourth project in the Middle East is a 108-key town centre property in the rapidly expanding city Erbil, in northern Iraq.
Swiss-Belhotel Erbil |
Swiss-Belhotel Erbil, which is due to open in 2013, is a
five-minute drive from the city’s international airport, and in close proximity
to the central business district as well as major local attractions and retail
centres.
Facilities will include an all-day-dining-restaurant and
bar, lounge, deli, speciality restaurant, pool bar, rooftop shisha lounge,
300-square-metre meeting space, business centre, boutique and travel agency.
Recreational facilities include a swimming pool and 285-square-metre
state-of-the-art spa and fitness centre with a hammam facility.
“Erbil is a historic city and the up-and-coming capital of Kurdistan, as well as being home to many government agencies as well as a growing number of international companies involved in the country’s regeneration programme, which presents exciting opportunities within the hospitality sector, and for recognised quality-driven international brands such as Swiss-Belhotel,” said Magdi Samman, Regional Director of Operations & Development, Swiss-Belhotel Middle East.
Swiss-Belhotel Plaza Kuwait |
Furthermore, the international hospitality company also presently operates six deluxe midscale resorts throughout Indonesia, Malaysia and Vietnam.
“Swiss-Belhotel International has grown steadily despite turbulent political and economic times in many of the regions. We have grown by listening to our investors, gauging local issues and opportunities and delivering on our guests’ expectations. Through all this growth our philosophy has been constant: to enfold our guests, exceed their expectations, and drive financial success.” added Faull.
Swiss-Belhotel International is a rapidly expanding
international management company with over 80 hotels, resorts and projects
globally. Founded in 1987 and headquartered in Hong Kong (SAR), Swiss-Belhotel
International manages properties in the Asia-Pacific and the Middle East
including China, Vietnam, Phillippines, Malaysia, Indonesia, Australia, Iraq,
Kuwait, Oman, Qatar and Saudi Arabia. Swiss-Belhotel International has twice
been awarded Indonesia’s Leading Global Hotel Chain 2010/2011 and 2011/2012,
and most favourite 4-star hotel. Swiss-Belhotel International’s rapid expansion
will see substantial growth in the Middle East as well as a focus on growth in
China. For more information, please refer to the Group website,
www.swiss-belhotel.com.
For more information contact:
Thomas Billinghurst,Account Executive, Shamal Marketing Communications,Dubai, United Arab Emirates
Email: Thomas@smc-pr.com
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