Win the Ride of Your Life!

New Generation Hunter Valley

The six lovable larrikins known as the New Generation Hunter Valley winemakers will clamber into their Caravan of Courage and head "On the Road Again" - it will be a month-long east coast adventure jam-packed full of Pop Up Wine Bars & Dinners in secret spunky  locations, fun, sun & a boot load of brilliant Hunter wine - and they've managed to save a couple of spots for one lucky person and a buddy to join the boys on their big green bus in a highly innovative promotional campaign dubbed "Win the Ride of Your Life!".

According to self-nominated spokesperson of the New Generation Hunter Valley, Andrew 'Thommo' Thomas, "One of the most important things these days whether you're a large or small wine producer is staying connected with your consumers". In an era where connection with the consumer is very much driven online and with social media, the New Generation Hunter Valley have once again decided to push the boundaries and take their consumer relations to a whole new level - they will take a fan (plus a fortunate friend, as there is such a thing as safety in numbers) on tour with them between Byron Bay (May 16) and Brisbane (May 17).

New Generation Hunter Valley

This huge prize includes flights to Ballina and return from Brisbane, transport (on the big green bus of course!), accommodation, an exclusive lunch in Brisbane with the boys, a letter to the winner's boss excusing them from two days work, special VIP tickets to the Byron Beach Cafe Pop Up Wine Dinner & Brisbane Pop Up Wine Bar, plus lots more from the Caravan of Courage "On the Road Again" sponsors including Sip Your Style, Riedel, Binnorie Dairy Cheese & Budgy Smuggler.

This fan-tastic promotion is now live and entries are open until May 1 when the winner is drawn. How to enter? Easy. Go online

www.newgenerationhuntervalley.com.au and follow the links to fill out a few quick questions, including the name of one of the the six New Generation Hunter Valley winemakers and their youthful brands. It should only take only a couple of minutes to go in the draw to win two unforgettable days with six of the wine industry's most 'unusual suspects'.

Tickets for the Pop Up Wine Bars in Melbourne, Sydney & Brisbane start from $30 and they are selling quickly. They can be purchased online via www.newgenerationhuntervalley.com.au. Reservations for the Pop Up Wine Dinners (Newcastle, Port Macquarie & Byron Bay) are essential and should be booked early via the participating restaurants to avoid disappointment. Details for dinners can also be found via the New Generation Hunter Valley website.

With anticipation running high and winemakers getting ready to show off their style, this is going to be one wild ride for the successful entrant and their friend!

New Generation Hunter Valley includes the winemaking talents of David Hook (David Hook Wines), Andrew Thomas (Thomas Wines), Rhys Eather (Meerea Park), Nick Paterson (Mistletoe Wines), Mike De Iuliis (De Iuliis Wines) & Andrew Margan (Margan Wines)

Between April 19 - May 20 they'll be hitting the road between Melbourne and Noosa on an epic east coast adventure called the New Generation Hunter Valley Caravan of Courage "On the Road Again"

New Generation Hunter Valle

Thursday April 19 - Melbourne

Thursday May 10 - Newcastle

Friday May 11 - Sydney

Tuesday May 15 - Port Macquarie

Wednesday May 16 - Byron Bay

Thursday May 17 - Brisbane

Friday May 18 - Sunday May 20 - Noosa International Food and Wine FestivalNew Generation Hunter Valley are proudly sponsored by Riedel Australia, Binnorie Dairy, Sip Your Style & Budgy Smuggler.

To view the video New Generation Hunter Valley Caravan of Courage "On the Road Again"  go to the website 

http://www.travmedia.com/australia-pacific/pressrelease.php?id=82594&mo=6&referencekey=af2c6346cef0b038914dfd96fa1f89e2