CITS MICE |
CITS MICE, the business events division of China
International Travel Service (CITS) Shanghai,
is making moves to entrench itself as the leading player in the domestic MICE
arena.
Tong Wei, president, CITS Shanghai said more local companies were internationalising and ramping up their activities overseas with a growing Chinese economy, resulting in higher MICE demand throughout China.
Harbin |
Established in 2010, CITS MICE caters to a mix of Chinese companies and
government entities, as well as local offices of multinational firms. Last
year, the division garnered RMB 7.4 billion (US$1.2 billion) in revenue through
1.5 million roomnights, up from 960,000 roomnights in 2010. Highlights last
year included a 30,000-pax incentive to South
Korea, a 17,000-pax group to Scandinavia and several
groups to Egypt.
Shanghai |
According to Tong, CITS MICE is specifically looking to enhance its
capabilities in conventions and exhibitions, leading it to acquire a stake in
IT&CM China last July. The annual MICE show is owned and organised by TTG
Asia Media and its partner, MP International.
“CITS’ M&I business is traditionally very strong. We are aiming to expand into conventions and exhibitions to offer the full range of MICE services,” said Tong.
Guangzhou |
Currently, CITS MICE has offices in Beijing, Shanghai, Guangzhou and Harbin, where two-third
of its business is generated. Tong said the divison was planning to grow its
domestic footprint over the next two to three years, especially in the coastal
areas in China’s south-east
and in inland areas such as Sichuan
province, where the vibrant economy is translating into burgeoning MICE demand.
No comments:
Post a Comment