Italian Olympic Swimmers |
The five members of the Italian swim team including Captain
Filippo Magnini and Fabio Scozzoli, who have both qualified for the London 2012
Olympic Games, along with Federico Bocchia, Stefano Ancarani, and Marco Fanti
Rovetta, are on a nine-day visit to immerse themselves in some of the
Australia's best travel experiences.
Joining the Italian swimmers for their travels to Melbourne,
Cairns and the Great Barrier Reef, Port Stephens and Sydney, is Italy's
national broadcaster RAI and leading publishing house Condé Nast (Vanity Fair
and Traveller) to share the swim stars' experiences in Australia with Italian
audiences.
Tourism Australia Managing Director Andrew McEvoy said the
visit follows the launch of the
Unforgettable Swim promotion by Tourism Australia in partnership with
Speedo in September last year, featuring
the famous Italian Olympic swimmer Filippo Magnini. The total value of the
promotion to date is AUD$5 million.
"Advocacy is a big part of bringing to life our current
campaign - There's nothing like Australia - and it tremendous to have Filippo
Magnini and fellow Italian swimmers spreading the word about Australian
holidays as they prepare for the 2012 London Olympic Games," Mr McEvoy
said.
"Word-of-mouth advocacy is extremely powerful in
motivating people to travel and we are delighted to have some of the biggest
names in Italian swimming to endorse Australian holidays in Italy.
Italian Captain Filippo Magnini |
"Now we are once again putting the spotlight on
Australia as the travel stories of the swimmers and winners of the promotion
are shared via the Italian media who are documenting the trip - with the aim to
inspire many more Italians to visit our country," Mr McEvoy said
Mr McEvoy added that whilst the swimmers will keep to their
training schedule, they will get to see more than the pool with a taste of city
life in Melbourne and Sydney, enjoying the wonders of Cairns and the Great
Barrier Reef, getting to know our koalas and kangaroos, as well as an
unforgettable swim with the dolphins in Port Stephens.
Italian Fabio Scozzoli, |
Australia continues to be a popular destination for Italian
travellers, with 55,100 Italians visiting the country in 2011, contributing
$201 million to the local economy. The Italian travel market is part of the
strategic mix to help Australian tourism achieve its goal to grow overnight
visitor expenditure to $140 billion by 2020.
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