Wednesday 25 April 2012

Martin Sirk, Keynote Speaker, Popular at IT&CM China 2012


The IT&CM China 2012 keynote session, ‘China’s Century: Fulfilling its Destiny as a Mega Meetings Destination,’ delivered by ICCA CEO Mr. Martin Sirk, enjoyed a huge turn-out in Shanghai on 17 April 2012. Mr. Sirk spoke about the growing importance of international meetings in the world, and specifically in China drawing on his 20 years of industry experience.

A highly respected name in the industry, Mr. Sirk has been the CEO of ICCA since July 2002. Since taking over as CEO, Mr. Sirk has overseen ICCAÕs growth from 600 to over 900 member companies and organisations in 87 countries worldwide, covering all the key supplier sector. Delegates at IT&CM China had the opportunity to catch another seminar by Mr. Sirk on Thursday, 19th April where he talked about, ‘How International Associations Make Their Decisions.’

Martin Sirk
The Seller-Meet-Buyer (SMB) Appointment Scheduling Sessions were held at the SWEECC exhibition hall, where representatives of the 317 exhibiting companies met with the 350 attending buyers. IT&CM China’s proven match-making formula guarantees 32 quality business appointments to each buyer and seller. While 60% of these appointments were pre-scheduled, the remaining appointments were set during the SMB and BMS (Buyer-Meet-Seller) sessions on-site.

40 participants took part in the Fundamentals of Business Travel ManagementTM Course – Associate Level, by Global Business Travel Association (GBTA). Mr. Welf Ebeling, Regional Director Asia-Pacific for GBTA, said “We are very pleased that the intake for the Fundamentals course has doubled since its introduction last year. GBTA will announce the details of the Global Travel Professional Certification by 2013 and we are in the process of finding a suitable institute in Asia to partner the manager and leader certification levels.”

 Dean Fowler
Mr. Dean Fowles (Category Principal, Travel & Expense Management, Global Sourcing at Rio Tinto), added “The dynamics in China have really changed. We are witnessing a more global environment and companies have become more mature in their outlook. They now handle travel and expense management in a more sophisticated manner and are investing in training their staff to improve business efficiency.”

This year also featured, for the first time in China, the Association Professionals Competencies PAE Course by the Australasian Society of Association Executives (AuSAE) and Canadian Society of Association Executives (CSAE). 12 participants attended the course conducted by highly experienced Association Presidents, Mr. Michael Anderson – President & CEO, CSAE and Mr. Simon Pryor – President, AuSAE. Mr. Pryor said “We are very proud and excited to bring the course to China, and hope to be able to lend our support to China’s associations sector in the years to come.” Mr. Anderson remarked, “We have delivered the course thrice in Bangkok, at IT&CMA and CTW Asia-Pacific. The feedback we have received has been very positive and we hope to duplicate the success in China.”

These specially designed 1.5 days courses included examinations, and successful candidates walked away with internationally recognized professional certifications adding instant value to their organisation.

At the Official Press Conference, co-organisers Mr. Darren Ng – Managing Director of TTG Asia Media, Mr. Tong Wei - President of CITS, Mr. Li Zhuyuan – General Manager, CITS International MICE and Ms. Elaine Wu - General Manager of MPI, shared with close to 90 attending international and Chinese media, their collaborative plans to strengthen IT&CM China. A new IT&CM China logo was revealed during the press conference. The new logo is part of the company’s corporate re-branding exercise that aims to unify the IT&CM events franchise. 

Darren Ng
 The Opening Ceremony and Welcome Dinner extravaganza at Renaissance Shanghai Zhongshan Park officially declared the start of the business days at IT&CM China 2012.

For details about IT&CM China 2012, please refer to www.itcmchina.com.

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