Laguna Phuket Resort |
Laguna Phuket will play host to some 15,000 Amway China representatives over the course of 21 days, with daily arrivals expected to number more than 600. Each group will spend five days at the integrated resort, where they will participate in various business sessions, grand dinners and tours.
Debbie Dionysius, assistant vice-president of destination marketing, Laguna Phuket, siad that 19 individual group programmes would run during the event, in addition to 21 grand buffet dinners for up to 1,000 guests each in a 55m x 40m marquee next to a lagoon.
“The event is practically a buy-out of the resort, and there won’t be many guests not associated with Amway China," she said.
Banyan Tree Phuket |
According to event liaison manager, Setia Budiarto, 200-300 Mandarin-speaking students have been engaged to help during the event, and dry-runs for all staff will begin a week before April 15.
Dionysius added that Laguna Phuket’s Amway China win had led to a rise in Chinese enquiries for the resort.
Angsana Laguna Phuket |
"In fact, China is our main source market for MICE, apart from Australia. Hong Kong is strong now too, but not for such big events – mostly normal sized corporate groups of 50-200 pax.”
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