Sydney Airport and
Destination NSW are joining forces to boost tourism, attract new airlines and
increase airline services to Sydney
as part of a new visitor economy partnership agreement.
The
partnership agreement will see Sydney
Airport and Destination
NSW work together on Joint
marketing initiatives to attract new airlines and routes to Sydney from key
tourism markets such as China, India, Indonesia, Malaysia, New Zealand, the UK
and the US;Opportunities
to enhance Sydney
Airport’s passenger
arrivals and departures experience; Joint
promotion of major NSW events.
Kerrie
Mather, CEO of Sydney
Airport said: “The partnership agreement we signed today signals our joint
commitment to focus our airline marketing efforts with a new level of
cooperation and coordination. The partnership reflects the significant
contribution Sydney
Airport and Destination
NSW together make to the growth of tourism, the prosperity of the state economy
and the creation of jobs.”
“Air travel
is the lifeblood of Australia’s $94 billion tourism industry and we are
committed to working with Destination NSW to attract airlines, grow tourism and
retain Sydney’s position as the gateway to Australia. In a global market, Sydney Airport
is in robust competition for market share against other states as well as other
destinations in the region. Our ability to differentiate ourselves in terms of
the commercial arrangements we reach with airlines and the quality of the
passenger experience is crucial for our long-term success.”
“Destination
NSW is unique in that it brings together tourism, major events and business
events under the one roof. This new approach will increase the state’s ability
to capture more of the inbound tourism market. Our combined efforts will
strengthen Sydney’s position as the preferred
destination for international visitors and the first choice for new airlines to
operate flights to Australia,”
Ms Mather said. Destination NSW CEO Sandra Chipchase said industry
partnerships are vital for growing the visitor economy.”
“The NSW
Government’s target to double tourism – measured by overnight expenditure – by
2020, will require greater combined strategies by industry and
government. Our partnership with Sydney Airport
provides the framework for increased co-operation on specific initiatives
designed to deliver sustained passenger growth and wider economic benefits to NSW.
Sydney receives almost half of Australia’s international visitors, making it Australia’s
international gateway, so it is important we leverage this prime position and
grow our market share,” Ms Chipchase said.
Ms Mather
said Sydney Airport was well positioned to
accommodate future passenger growth. “This is an exciting time for Sydney Airport.
We are working hard with our airline partners and airport operators to support
the growth of their businesses and in doing so deliver a world-class airport
experience to all airport users. Over the past year more than 35 million
passengers passed through Sydney Airport’s three terminals with a record 12 million
passengers welcomed through Sydney
International Airport,”
Ms Mather said.
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