Monday, 26 December 2011

JTG Campaigns Continue High Visibility For NSW


Destination NSW is continuing its work with The Jetset Travelworld Group (JTG) to promote Sydney and NSW, as part of our $4 million partnership announced in August this year.

The latest round of activities include:

- 72 Hour Sale Campaign with Qantas Holidays and Viva! Holidays – The November campaign promoted packages to Sydney and the Hunter Valley and included print advertising in Melbourne, Brisbane and Perth and a 30 second segment on the Today Show.
- Picasso exhibition at the Art Gallery of NSW – Campaign with Viva! Holidays included trade advertising and online activity in late October. Consumer advertising commences in late November and again in January.

- The Harry Potter exhibition – Qantas Holidays campaign commenced on 9 November promoting packages to Sydney including the exhibition.

- Handa Opera on Sydney Harbour – Trade advertising as part of a Qantas Holidays campaign promoting packages for the Opera has commenced. 

- Destination NSW will work with Harvey World Travel to promote the State at the Harvey World Travel 60th Anniversary Business Symposium in Sydney (1 to 4 December). Around 270 domestic travel agents are expected to attend. Our NSW online training module for agents will be promoted to accredit more agents as “NSW Gurus”.

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