LUX Belle Mare |
The biggest news out of Mauritius over the last week has
been the rebranding of the Naiade group’s hotels and resorts.
Announced to the world the in the 4th installment of the
teaser video marketing campaign, Paul Jones told us Naiade Resorts are
officially changing their name to LUX Island Resorts – and using the catchy
slogan : Lighter.Brighter.
In an effort to re invigorate the core brand – and kick
start a new era for the group after a few troubled years in a lagging market, I
expect LUX Island Resorts to be a better recognised brand for the group, even
if it has lost a little of its Indian Ocean, creole uniqueness.
LUX Grand Gaube |
“The concept of “Island Light” is inspired by nature,
culture, flavours and typical products of Mauritius,
Reunion and the Maldives
to prove authenticity. LUX Island Hotels Resorts rely on a theme of fresh
simplicity and originality.”
With a new team, and a new name, Lux Island Resorts has
resorts in Mauritius, Reunion Island
and Maldives.and now crucially needs to work with the trade and
ensure that the markets awareness of the brand doesn’t diminish.
LUX Island properties located in Mauritius, will
be known as:
LUX Le Morne |
- Beau Rivage | LUX Belle Mare
- Legends | LUX Grand Gaube – before being known as Legends, the hotel was called The Grand Gaube.
- Les Pavillons – LUX Le Morne
- Legends | LUX Grand Gaube – before being known as Legends, the hotel was called The Grand Gaube.
- Les Pavillons – LUX Le Morne
The other Mauritius
properties that are managed by Naiade Resorts, will be part of a “produced by”
portfolio, maintaining their current names.
- Tamassa, Bel
Ombre
- Merville Beach, Grand Baie
- Merville Beach, Grand Baie
The resorts groups new website is up and running – visit luxislandresorts.com
No comments:
Post a Comment