Hue Welcomes the World: A New Chapter for the Ancient Capital

Hue

Hue, a city steeped in history and culture, has unveiled its official promotional video for Visit Viet Nam Year – Hue 2025, inviting the world to experience its timeless charm and emerging opportunities. Released on the Hue City People’s Committee’s official Fanpage, the video, titled "Hue - Ancient Capital - New Opportunities," captures the city's rich heritage, scenic beauty, and modern aspirations.

Lasting just over a minute and a half, the video serves as a visual journey through Hue’s most iconic landmarks. The Perfume River winds gracefully through the city, reflecting the grandeur of the ancient imperial palaces and pagodas. The film highlights Hue’s remarkable collection of eight UNESCO-recognized cultural heritage sites, seamlessly interwoven with the lush green landscape that defines the city’s tranquil character.

The video not only celebrates Hue’s past but also positions it as a destination embracing the future. As Thua Thien Hue officially attains its status as Vietnam’s sixth centrally-run municipality, the city is poised to welcome greater development while maintaining its cultural integrity. The promotional film illustrates this evolution, showcasing a city where heritage meets innovation, creating a sustainable and thriving tourism hub.

Culinary excellence remains a focal point of Hue’s identity, and the video beautifully presents the delicate balance between royal cuisine and beloved street food. From meticulously crafted imperial dishes to humble yet flavorful local delicacies, Hue continues to tantalize visitors with its gastronomic heritage. The video also reaffirms Hue’s reputation as the capital of the Vietnamese traditional áo dài, underscoring its position as a cultural and fashion hub within ASEAN.

The promotional video serves as a prelude to the exciting lineup of activities planned for Visit Viet Nam Year – Hue 2025. Featuring four distinct seasonal festivals—Spring’s "Spring of the Ancient Capital," Summer’s "Shining Citadel," Autumn’s "Hue in Autumn," and Winter’s "Winter in Hue"—the city is set to host nearly 160 national, provincial, and city-level events. Each festival will celebrate different aspects of Hue’s rich traditions, ensuring a year-long celebration of culture, history, and innovation.

With this bold and visually stunning invitation, Hue calls on travelers from all corners of the world to explore its captivating beauty. As the city embarks on a new era, blending the old with the new, it promises visitors an unforgettable experience where the past is honored, the present thrives, and the future shines bright.

Web: https://vietnamtourism.gov.vn/en/