Choice Hotels Asia-Pac Leads the Way with Climate Active Certification

Choice Hotels Asia-Pac

Sustainability in travel is no longer just an option—it’s a necessity. Choice Hotels Asia-Pac has taken a significant step forward by becoming the first hotel franchisor business to receive Climate Active Certification. This Australian Government-backed carbon-neutral certification highlights the company’s commitment to reducing its environmental impact while setting a new standard for sustainability in the hospitality industry.

A Milestone for Sustainable Hospitality

Achieving Climate Active Certification is more than just an accolade; it represents Choice Hotels Asia-Pac’s proactive approach to measuring, reducing, and offsetting carbon emissions. By taking accountability for its environmental impact, the company is paving the way for the hospitality sector to embrace greener, more responsible operations.

“For us as a business, it’s about more than compliance – it’s about creating long-term, meaningful change that benefits the planet, our franchisees, and our guests,” says Megan Brumagim, Vice President of Upscale Brands and Chief Sustainability Officer at Choice Hotels.

Sustainable Practices Making a Difference

Choice Hotels Asia-Pac has implemented a range of sustainable initiatives aimed at reducing environmental impact while helping hotel owners save time and money on their sustainability journeys. These efforts include:

• Bulk amenities programs to minimize single-use plastic waste.

• The Room to be Green initiative, which promotes energy efficiency, water conservation, and waste reduction across all hotels.

• Hotel Sustainability Basics, a globally recognized program supported by the World Travel & Tourism Council, providing franchisees with practical steps to enhance sustainability.

• The elimination of single-use plastics from hotel procurement, replacing them with eco-friendly alternatives.

• Partnerships with sustainable solution providers such as Charge Boss for EV charging stations and Arc Consulting for green tech and solar solutions.

Leading by Example for a Greener Future

Climate Active Certification is just the beginning of Choice Hotels Asia-Pac’s sustainability journey. The company is committed to expanding its use of renewable energy, reducing its carbon footprint, and driving greater sustainability outcomes across its portfolio.

“Achieving Climate Active Certification is an important step in our ongoing sustainability journey,” says Kari Hunter, Senior Director of Commercial & Revenue Management at Choice Hotels Asia-Pac. “It’s clear that sustainability benefits more than just the planet – it’s also good for business.”

The travel and hospitality industries are evolving, and eco-conscious travelers are seeking accommodations that align with their values. Choice Hotels Asia-Pac is proving that sustainability and business success can go hand in hand, offering a blueprint for the industry’s future while ensuring a better tomorrow for travelers and communities alike.

For more information, visit www.choicehotels.com.