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Marcus Norström – the winner of the competition Gotland’s Ugliest Lawn 2022. |
Gotland's Ugliest Lawn, in 2022, helped reduce household water consumption on the island by 5% compared to the previous summer Gotland is regularly experiencing drought and water scarcity and saving water is a constant priority.
With the competition "The World's Ugliest Lawn," Gotland is challenging the world to share pictures of their dry, unsightly lawns.
The aim is to save water globally by changing the norm of having lush green lawns. Entrants can submit images of their ugly dry lawns taken during 2023 by sharing a picture of the ugly dry lawn.
Gotland is a large Swedish island and province in the Baltic Sea, with Visby, its biggest town, having cobblestone streets and well-preserved medieval city wall. Visby is also home to the grand, centuriesold St. Mary's Cathedral.
Ruined medieval churches around town include St. Nicolai and St. Karin. Nearby, UNESCO has warned of an imminent Risk of a global water crisis with the global urban population affected by water scarcity projected to double from 930 million in 2016 to 1.7–2.4 billion people in 2050.
The UN World Water Development Report 2023 : https://www.unesco.org/en/articles/imminent-risk-global-water-crisis-warns-un-worldwater-development-report-2023
* www.gotland.com/worlds-ugliest-lawn, https://www.youtube.com/watch?v=CZi0PDR-lBc and www.visitsweden.com
* Steve Robertshaw at Steve Robertshaw at steve.robertshaw@visitsweden.com
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