ALL – Accor Live Limitless – the lifestyle loyalty programme by world-leading hospitality group, Accor, with support from Singapore Tourism Board, will launch 100 Bites of Singapore. The initiative – crafted as part of the Singapore Tourism Board's SingaporeReimagine Marketing Program (SMP), which supports innovative destination marketing plans to inspire travel to Singapore – will run from November 15th to December 30th, 2023.
'100 Bites of Singapore' will feature four restaurants handpicked from Accor's diverse portfolio. Each of these establishments will offer a sustainable dining-focused cultural immersion experience inspired by the vibrant multicultural hawker and local culinary traditions found in their respective neighbourhood. As they journey through Singapore's past, diners will be accompanied by a holographic virtual host, Allie, who will share the cultural significance and sustainable origins of each bite they are about to take. Born from generative art and powered by live mocap technology, Allie will be reachable via a QR code, which will direct diners to a web-based AR platform. A companion video then takes diners on a visual tour of each restaurant's neighbourhood to learn more about the colourful culinary culture that inspired each menu.
Embracing diversity while minimising waste, each of the menus that form the 100 Bites programme will include a minimum of 60% locally sourced or sustainably produced ingredients. Through the universal language of food, the initiative seeks to engage both new and returning visitors to Singapore, inviting them to savour the rich tapestry of flavours and traditions the city has to offer.
Winestone, Mercure Singapore on Stevens
At Winestone, diners can take a trip back in time to the Orchard Road of yesteryear, sampling nostalgic flavours that have shaped heritage hawker culture into what it is today. Available Fridays to Sundays from 3-5pm, their 100 Bites High Tea Sharing Menu for 4 persons (priced at S$65++ per person) presents four distinct tiers: Homage to Orchard Road, 100% Local, Celebrating Hawkers – an ode to Glutton's Square from the 60s and 70s - and Sweet Harmony – celebrating multi-racial Singapore. Each tier presents locally inspired afternoon tea treats.Racines, Sofitel Singapore City Centre
Derived from Malay as “cape of stakes”, Tanjong Pagar was once mangroves marked by fishermen's boundaries. Today, it is a bustling district home to iconic food centres.Available daily from 5-8pm and priced at S$390++ for five persons, the 100 Bites menu at Racines includes a selection of sweet and savoury dishes that weave together the threads of Singapore's rich and varied culinary heritage.
Asian Market Café, Fairmont Singapore
In celebration of the social melting pot that defines Singapore today, Asian Market Café presents a Taste of Southeast Asia buffet, available daily for lunch and dinner.Highlights of the spread include a DIY Noodle Station, where diners can create their own Singapore Laksa and Soto Ayam. Also available is a live Chai Tow Kway station with mixed seafood, preserved radish, mayonnaise, chicken floss, and Chef's special chilli paste.
TASTE, ibis Singapore on Bencoolen
A historic neighbourhood in Singapore famed for its Malay heritage, Kampong Gelam has evolved into a dynamic destination serving up Malay and Indian cuisines. Inspired by the local delights around the hotel, as well the restaurants around Arab Street that serve Malay & Indian cuisines, the restaurant pays tribute to these flavours with the Fish Curry & Rendang meatball on its menu.Available from noon until 10:30pm daily and priced at S$42 per set (suitable for two persons), TASTE presents a variety of local favourites, enabling guests to sample a wide range of Singaporean flavours in one seating.
There are two sets to select from, with highlights including Singapore Laksa Gazpacho, Chicken Rice Arancini, Kueh Pie Tee with Chilli Crab Sauce, and Fish Curry with Red Snapper Curry Mayo.
Aside from guiding diners through their 100 Bites of Singapore dining experience, Allie will reach worldwide audiences through livestream, connecting food lovers from around the world who would like to preview the multicultural delights of Singapore they can experience with ALL-Accor Live Limitless. Allie will host a live stream on social media to give tourists a preview of the experience and answer any questions, whilst an AR experience will enable foodies to take a virtual bite and see animated cultural motifs come to life.
For more information, please visit https://www.100bitessg.com/
* AccorHotels https://www.accorhotels.com/
* Nontawan (Toey) Laohakiat at nontawan.laohakiat@accor.com
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