Sunday 26 November 2023

Accor franchise team achieve 10,000 keys in the Pacific

Accor Pacific, Australia and New Zealand's largest hotel operator, is thrilled to announce a significant milestone in the success of its franchise hotel operations in Australia and New Zealand. The company now partners with 120 hotels (over 10,000 rooms) across a diverse portfolio of hotels, apartments, and resorts.

With a steadfast commitment to delivering outstanding hotel performance and growth opportunities for franchisees, Accor consistently demonstrates expertise and value for hotel owners within the Accor Franchise Program.

Anthony Flynn, owner of Pullman Brisbane Airport, Novotel Brisbane Airport and ibis Brisbane Airport, has partnered with Accor for over 10 years, “We started our journey with Accor and their franchise team over a decade ago with our first hotel, Novotel Brisbane Airport. Based on the success of the Novotel, we have grown our network to now include the Pullman and ibis Brisbane Airport.”

“Our partnership with Accor allows us to run our business with our own expert team and leverage from Accor key benefits, such as international branding, staff development opportunities, and Accor's highly valuable distribution and loyalty platform. We look forward to continuing to grow our portfolio with Accor into the future.”

Danesh Bamji, Vice President Franchise, Accor, credits the success of Accor's franchise division to a long term commitment and investment in the franchise model that Accor cultivates, “Achieving the milestone of 10,000 keys is a testament to the care, attention to service and quality of our dedicated franchise performance team, as well as the support of our valued partners. Fostering strong hotel owner and stakeholder partnerships underpins our success.”

“We are firmly focused on achieving franchisee performance and growth; up to 50% of existing franchisees now have more than one hotel in partnership with Accor and our Franchise Program."

Celebrating this remarkable milestone, Sarah Derry, CEO of Accor Pacific, expressed her appreciation for the efforts of the Accor franchise team, "We are honoured to play a significant role in the hospitality landscape in Australia and New Zealand, and we remain committed to building relationships and generating outstanding results for our partners.”

“Accor looks forward to building upon this success and continuing to expand its franchise operations across Australia and New Zealand. By leveraging its deep industry knowledge, operational expertise, and commitment to delivering outstanding guest experiences, our franchise team remains dedicated to driving the growth and success of its franchise partners.”

Accor's portfolio of franchise properties encompasses a wide range of brands, including The Sebel, Novotel, ibis, Mantra and Peppers, each offering unique experiences tailored to meet guest needs. Accor also offers support and resources to their owners, and Accor's powerful distribution network ensures maximum exposure for partner hotels. By leveraging Accor's extensive reach, which includes ALL - Accor Live Limitless, Accor's popular hotel loyalty program, hotel owners can tap into a vast pool of potential guests and increase their bookings significantly. Accor's global network provides access to a wealth of expertise, best practices, and operational support, giving owners a strong competitive edge.

Accor brands across the Pacific region include: Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Collection, Novotel, TRIBE, Mercure, BreakFree, ibis, ibis Styles and ibis budget, as well as Ennismore's SO/.
* AccorHotels https://www.accorhotels.com
* Naomi Hammond at naomi.hammond@accor.com

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