Saturday 11 February 2023

Booking.com Unveils the Traveller Review Awards 2023 Recipients and This Year’s Most Welcoming Destinations in Australia

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Booking.com today announced the recipients of its 11th annual Traveller Review Awards for 2023, with the Gold Coast placing 10th on the top 10 ‘Most Welcoming Cities on Earth’. Victorian towns, Port Campbell and Halls Gap took out first and second place in the top ten Most Welcoming Towns in Australia

This year’s Traveller Review Awards are based on a pool of over 240 million verified customer reviews on Booking.com with 1.36 million accommodation partners, 230 car rental providers and 58 airport taxi suppliers receiving an award in 2023, including 19,238 of these from Australia.

The ‘Most Welcoming Cities on Earth’ list spans across five continents and features hidden coastal gems, rural destinations surrounded by breathtaking natural beauty. They have all been identified based on the share of accommodation partners receiving a Traveller Review Award 2023 and provide even the most seasoned traveler with bucket list inspiration for their future trips.

2023’s Most Welcoming Cities On Earth:

  1. Polignano a Mare, Italy
  2. Hualien City, Taiwan
  3. San Sebastián, Spain
  4. Dresden, Germany
  5. Klaipeda, Lithuania
  6. York, UK
  7. Ushuaia, Argentina
  8. Porto De Galinhas, Brazil
  9. Mexico City, Mexico
  10. Gold Coast, Australia

For more about exploring and experiencing all these welcoming cities have to offer, check out this destination guide.

Booking.com has also revealed the ‘Most Welcoming Towns’ in the country based on the share of properties in each location receiving a Traveller Review Award in 2023.The awarded spots are spread across the country so, no matter where Aussies are planning their next holiday, they’re sure to receive a warm welcome.

2023’s Most Welcoming Towns in Australia:

  1. Port Campbell, Victoria
  2. Halls Gap, Victoria
  3. Port Lincoln, South Australia
  4. Toowoomba, Queensland
  5. Montville, Queensland
  6. Maleny, Queensland
  7. Coles Bay, Tasmania
  8. Denmark, Western Australia
  9. Mildura, New South Wales
  10. Margaret River Town, Western Australia

Melissa Ellison, Area Manager Australia for Booking.com said Australia’s achievements in this year’s awards highlight our country’s welcoming nature as borders opened and travel returned last year:

“It’s that personal attention to detail when checking in or sharing helpful recommendations to explore the destination like a local that demonstrates how our partners show up and shine for travelers in a multitude of ways each and every day. These awards are our way of thanking them for their dedication to making everyone feel welcome and to going out of their way to create incredible experiences for our customers.

Whether it’s a friendly greeting from a taxi driver at the airport, sharing some local driving tips at the car rental counter or a thoughtful note waiting in the room, our passionate partners help make every trip more special.”

“And, of course, a huge congrats to the GC for being highlighted as one of the most welcoming cities in the world, an outstanding achievement for our tourism industry,” says Ellison.

A more sustainable traveler experience

Nearly one in ten accommodation award recipients globally (122,095) have also been recognized with a Travel Sustainable badge for their efforts to operate more sustainably. In fact, Travel Sustainable accommodations were three times more likely to receive a Traveller Review Award 2023, compared to those not being recognized with a Travel Sustainable badge. Out of all accommodation types, hotels had the highest share of Travel Sustainable accommodations (15%) receiving a Traveller Review Award 2023.

Apartments and homes continue to shine as the most-awarded property type globally, apartments take the top spot for the sixth year in a row, with a grand total of 629,421 partners being recognized for their efforts in the 2023 edition of the Traveller Review Awards. For the very first time in the history of the awards, holiday homes (177,795) have claimed the second spot from hotels (172,036), with guest houses (91,635) and bed and breakfasts (78,247) rounding out the top five. In Australia, holiday homes took out the number one spot closely followed by apartments, with motels coming in third.

*Source: Holly Betts, Account Executive, Red Havas
t +61299637880  a 121 Harrington Street, Sydney NSW 2000  w redhavas.com.au



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