In the US, the
outbound market is expected to stabilise in 2013 after declining in 2012, IPK
predicts. Consumers are clearly being influenced in their travel planning by
the weak economy, high unemployment levels and uncertainty over the so-called
‘fiscal cliff’.
As many as 52% of US consumers said that the financial
crisis will impact their travel planning in 2013, compared to an already high
46% in 2011, the World Travel Monitor found.
However, international travel might be less affected than
domestic tourism in US, judging by intentions for foreign travel. Slightly more
Americans (23% versus 21%) intend to travel abroad more and 37% plan the same
amount, up from 31% in 2011.
A stable 26% plan less international travel while the
number planning not to travel internationally has dropped to 14% from 21%. All
in all, IPK forecasts zero growth for US outbound travel this year.
In 2011, the US outbound travel market dropped by 2% to
some 59 million trips. In contrast, the Canadian outbound market is estimated
to have grown about 4.3% to 29 million trips in 2011, while the smaller Mexica
outbound market fell back by 1.6% to 15 million trips. The key trend in the
North American outbound market is more travel within the region.
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