The ninth successful presentation of Beijing International
Tourism Expo, widely known as BITE, concluded on a high note after a three-day
showcase at the China National Convention Centre from June 15 – 17 2012.
Organized by the Beijing Municipal Commission of Tourism
Development, CEMS (Beijing) Conference & Exhibition Co., Ltd and Conference
& Exhibition Management Services Pte Ltd, the 9th edition of BITE welcomed
929 exhibitors and 220 trade buyers from 80 countries and 25 cities, provinces
and autonomous regions as well as a whopping 40,000 domestic and international
trade visitors.
BITE 2012, reputed as one of Asia’s leading travel
expositions, welcomed a total of nine new participating countries namely Croatia, Dominican
Republic, Iran,
Israel, Nepal, Mauritius,
New Zealand, Norway and Sweden. The exposition also played
host to 25 country pavilions from Brunei, Croatia, Czech Republic, Dominican
Republic, Germany, Greece, India, Israel, Italy, Japan, Mexico, Morocco, Russia,
Switzerland, USA and Yemen to name a few.
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| Beijing International Tourism Expo |
Destinations’ Presentation Sessions, a new marketing and
publicity initiative was one of the main highlights rolled out during the
exposition. Well-received by the international visitors, trade buyers and media,
several National Tourist Organizations (NTOs), airlines and travel agencies
came forth and leveraged on this conductive platform to introduce their
destinations’ unique selling points, which are often the primary attraction for
visitors from around the world to visit the country.
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