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| Shanghai |
The two most well known cities in China,
Shanghai and Beijing, have embarked on a groundbreaking
collaboration to jointly develop MICE tourism and target international events.
The partnership was launched by co-hosting this year’s China (Shanghai) International Meetings & Conferences Forum in April, Beijing Municipal Commission of Tourism Development (BTD) and Shanghai Municipal Tourism Administration (SMTA) also signed an MoU which outlined future cooperation with regards to jointly bidding for international MICE, sharing of resources like the Shanghai Meetings Ambassadors programme, and joint marketing and promotion efforts targeting overseas markets.
The partnership was launched by co-hosting this year’s China (Shanghai) International Meetings & Conferences Forum in April, Beijing Municipal Commission of Tourism Development (BTD) and Shanghai Municipal Tourism Administration (SMTA) also signed an MoU which outlined future cooperation with regards to jointly bidding for international MICE, sharing of resources like the Shanghai Meetings Ambassadors programme, and joint marketing and promotion efforts targeting overseas markets.
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| Beijing |
The agreement will also extend to cooperation when either city plays host to
international events, such as during next year’s ICCA annual conference in Shanghai, which will see pre- and post-event tours to Beijing.
“Beijing and Shanghai have always had some form of cooperation, but this is the first time that we are joining hands to promote China as a single MICE destination,” said SMTA vice chairman, Connie Cheng.
“Shanghai on its own is relatively small and what we can promote is limited, thus we need to engage bigger players to increase our competitiveness. Both cities have their unique advantages. Beijing is the political and cultural centre, while Shanghai is the financial centre. The collaboration will better enable both destinations to meet the needs of different events.”
“Beijing and Shanghai have always had some form of cooperation, but this is the first time that we are joining hands to promote China as a single MICE destination,” said SMTA vice chairman, Connie Cheng.
“Shanghai on its own is relatively small and what we can promote is limited, thus we need to engage bigger players to increase our competitiveness. Both cities have their unique advantages. Beijing is the political and cultural centre, while Shanghai is the financial centre. The collaboration will better enable both destinations to meet the needs of different events.”
Sun Weijia, deputy director general, BTD said: “Through the agreement, we will
create synergy in promoting each city in overseas markets as well as the
overall China
brand.”
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| Sun Wenjia Beijing, Dao Shuming Shanghai |
Noor Ahmad Hamid, regional director, Asia-Pacific, ICCA said: “People have
always been talking about the rivalry between Beijing and Shanghai, but now
that the two largest players in China are sitting at the same table, the
cooperation is important and will better enable them to snare international
events.”
Martin Sirk, CEO, ICCA said: “All of us are really excited to see this close collaboration between Shanghai and Beijing. Three to five years ago, the leaders in both cities did not even talk to one another.”
Martin Sirk, CEO, ICCA said: “All of us are really excited to see this close collaboration between Shanghai and Beijing. Three to five years ago, the leaders in both cities did not even talk to one another.”
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