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| Victoria |
As the world explodes with social media, and with websites
changing the way we visually communicate, many smaller Australian towns are
struggling to keep up or even get their message online.
In an Australian first, Tourism Channel have just completed
a successful trial, by producing stunning websites for six Victorian
regional townships that vary in size (Mansfield/Mount Buller, Yea, Euroa,
Yarck, Alexandra and Seymour). These websites have been built at no cost to the
townships or the regional tourism body.
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| Alexandra |
Tourism Channel have a further 50+ Victorian and NSW
township websites planned, and are expanding from Gippsland to Port Headland in
WA, bridging the gap between local town community tourism groups and potential
visitors.
Many tourism regions struggle with budget cut backs, high
website costs along with a lack of understanding, interest, competition and
control. “We like to think of ourselves as the Robin Hood of tourism” says
Nicholas Parkinson-Bates. “We want to give tools to the smaller towns in order
to showcase shops, accommodation, local experiences and town benefits. Our free
websites will be available to those towns that have never had the money, and
may have been close to a more prominent town and struggled with their local
identity. We want to support the tourism industry and get Australia
noticed from the inside out. If a town or a member of the local tourism
community is interested, they just need to email us and we will be in contact”
says Nicholas.
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| Yarck |
Jo says” Google’s search engines love well developed and
content rich websites that are authentic in nature and provide an optimal
experience for the visitor. Our visit sites will meet all of Google’s and other
search engine algorithm requirements.”
Tourism Channel co-founders are :
Nicholas Parkinson-Bates, has worked with many prestigious
and award winning hotels and resorts, in Australia and overseas, and, more
recently, Regional Victoria Tourism Management.
Jo McInnes, a veteran of website development, search engine
optimization processes, social media, on-line marketing, product marketing,
regional tourism marketing, and the director of SheCommerce.
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| Euroa |
Together with more than 12 dedicated staff, they want to
ensure that Australian Tourism Products get the best Digital Marketing
platforms available, including online accommodation bookings through TXA and
that the websites are mutually beneficial.
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