India's Largest Tourism Business Event Returns to Kochi This September
Press conference for the Kerala Travel Mart (KTM) 2026
Kerala is preparing to welcome the global tourism industry when the 13th edition of the Kerala Travel Mart (KTM) takes place in Kochi from 24 to 27 September 2026. Widely recognised as India's largest tourism and hospitality business event, Kerala Travel Mart continues to strengthen the state's reputation as one of Asia's most desirable travel destinations.
This year's event carries added significance as it will be officially inaugurated by Chief Minister Shri V. D. Satheesan, marking the first major tourism industry event since the formation of Kerala's new state government. The opening ceremony will be held at the Grand Hyatt Convention Centre, Bolgatty, while the extensive business meetings and exhibitions will take place at the Sagara and Samudrika Convention Centres on Willingdon Island.
Bringing together tourism professionals from around the world, Kerala Travel Mart is expected to generate new partnerships, investment opportunities and fresh momentum for one of India's most successful tourism destinations.
Kerala Strengthens Its Global Tourism Brand
Kerala has long been celebrated for its tranquil backwaters, palm-fringed beaches, mist-covered hill stations, colourful festivals and vibrant cultural traditions. Through Kerala Travel Mart, the state aims to further strengthen its position in the increasingly competitive global tourism market.
Minister for Tourism and Culture Shri P. C. Vishnunadh has highlighted that Kerala's tourism industry competes on the world stage rather than simply with other Indian states. The event provides an important platform for showcasing the state's distinctive attractions while introducing innovative tourism products that appeal to international travellers.
The government is also working towards granting industry status to Kerala's tourism sector, recognising its enormous contribution to employment, regional development and economic growth.
Record International Interest for KTM 2026
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| Minister for Tourism and Culture Shri P. C. Vishnunadh |
With almost three months remaining before the opening, organisers have already received a record-breaking 2,360 buyer registrations. These include more than 600 international buyers alongside 1,750 domestic buyers, demonstrating the growing global demand for Kerala's tourism experiences.
Media interest has also reached impressive levels, with international and Indian journalists registering to report on the event, ensuring Kerala receives extensive worldwide exposure across print, television, digital and social media platforms.
Hundreds of exhibitors representing hotels, resorts, tour operators, destination management companies, tourism service providers and government agencies will participate in the four-day event.
Business Meets That Drive Tourism Growth
The core of Kerala Travel Mart is its highly successful Business-to-Business meeting program.
From 25 to 27 September, tourism businesses from across the globe will engage in thousands of scheduled meetings designed to build new partnerships, expand international distribution networks and develop future tourism opportunities.
The program also includes industry seminars, policy discussions and presentations by respected national and international tourism experts, providing valuable insights into emerging travel trends, consumer expectations and tourism innovation.
These meetings continue to play a vital role in promoting Kerala as a preferred destination for leisure holidays, wellness tourism, cultural travel and luxury experiences.
Showcasing Kerala's Unique Tourism Experiences
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| Press conference for the Kerala Travel Mart (KTM) 2026 |
Visitors can cruise peacefully through the famous backwaters aboard traditional houseboats, experience authentic Ayurveda wellness retreats, discover lush tea plantations in Munnar, observe wildlife in national parks, relax on tropical beaches and immerse themselves in centuries-old dance, music and cultural traditions.
Kerala's world-famous cuisine, rich heritage and welcoming hospitality remain major attractions for international travellers seeking authentic experiences beyond conventional sightseeing.
The Tourism Department is placing renewed emphasis on promoting Kerala's cultural heritage, performing arts, local cuisine and wellness tourism as distinctive strengths that continue to differentiate the destination globally.
Digital Innovation Leads the Way
A defining feature of Kerala Travel Mart 2026 is its complete transition to a fully digital operating platform.
Registrations, exhibitor management, meeting schedules and Business-to-Business appointments will all be managed through newly developed software and a dedicated mobile application, creating a seamless experience for delegates while improving efficiency throughout the event.
The adoption of advanced digital technology reflects Kerala's commitment to modernising its tourism industry while maintaining the authentic visitor experiences for which the destination is internationally renowned.
Expanding Wedding and Business Tourism
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| Kerala Travel Mart (KTM) 2026 |
Following the successful Wedding and MICE Conclave organised earlier this year, new initiatives are underway to position Kerala as a leading destination for destination weddings, corporate meetings, conferences, incentive travel and international exhibitions.
Plans are progressing for the establishment of the Kerala Convention Promotion Bureau together with dedicated policies to encourage further growth in the meetings and events sector, opening exciting new opportunities for international business tourism.
Post-Mart Familiarisation Tours Showcase Kerala
Following the conclusion of Kerala Travel Mart, international buyers and media representatives will participate in extensive familiarisation tours across the state.
Running from 28 September to 3 October, these carefully planned itineraries will cover twelve distinct tourism circuits, allowing delegates to experience Kerala's diverse attractions firsthand.
Special pre-mart tours will also introduce invited international and domestic journalists to many of Kerala's iconic destinations, helping generate valuable media coverage that inspires future travellers from around the world.
A Bright Future for Kerala Tourism
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| Kerala Travel Mart (KTM) 2026 |
With record buyer registrations, expanding international interest, innovative digital technology and strong government support, the event is expected to reinforce Kerala's position as one of Asia's leading tourism destinations while creating lasting opportunities for businesses throughout the global travel industry.
For travel professionals, investors and tourism enthusiasts alike, Kerala Travel Mart 2026 promises to be one of the year's most significant tourism events.
Kerala Travel Mart (KTM)
Official Website: https://www.keralatravelmart.org/Kerala Tourism: https://www.keralatourism.org/
Event Dates: 24–27 September 2026
Venue: Grand Hyatt Convention Centre, Bolgatty, and the Sagara and Samudrika Convention Centres, Willingdon Island, Kochi, Kerala, India
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