 |
| ATIA Chief Executive Officer Dean Long |
The roadshow has become one of Australia's leading travel industry networking and education initiatives, bringing together travel advisors, tour operators, wholesalers, corporate travel professionals and tourism partners to share ideas, discuss emerging trends and prepare for the future of travel.
With strong attendance across every city, BBOTR has reinforced ATIA's commitment to supporting Australia's travel professionals through education, innovation and meaningful industry connections.
A National Roadshow Connecting the Travel Industry
The final events in Adelaide and Perth marked the successful conclusion of a four-city national tour that also included Sydney and Brisbane. Each event provided attendees with valuable business insights, practical learning opportunities and extensive networking with colleagues from across Australia's tourism and travel sectors.
Designed to benefit every area of the travel industry, Beyond Borders on the Road delivered information relevant to travel advisors, wholesalers, inbound and outbound tour operators, corporate travel specialists and industry suppliers.
The events demonstrated how collaboration continues to play a vital role in strengthening Australia's travel industry as international travel demand continues to grow.
Expert Speakers Share Practical Business Knowledge
One of the major attractions of the BBOTR series was its comprehensive educational program featuring respected industry leaders and subject matter experts.
Attendees received the latest updates directly from the ATIA leadership team while gaining valuable insights into Reserve Bank of Australia surcharge reforms through presentations by major sponsor TravelPay.
 |
| Nicole O'Sullivan |
The Adelaide and Perth events also featured informative presentations from STR and My First Job, alongside an engaging airline panel that included representatives from Qantas, Perth Airport and Singapore Airlines.
Leading tourism partners including Switzerland Tourism, PassportCard, Philippine Airlines and the Philippine Department of Tourism also shared destination updates, market intelligence and emerging travel opportunities.
Supporting Every Corner of Australia's Travel Sector
A key strength of Beyond Borders on the Road has been its ability to deliver relevant content for every segment of Australia's travel industry.
Whether attendees specialise in leisure travel, luxury holidays, escorted tours, corporate travel management or destination marketing, the program offered practical information that could be immediately applied within their businesses.
By taking the Beyond Borders experience directly to members across multiple states, ATIA has created greater accessibility for travel professionals who may not always be able to attend major national conferences.
The roadshow has also strengthened professional relationships and encouraged collaboration between travel advisors, airlines, tourism boards, technology providers and suppliers.
Industry Leaders Celebrate the Success of BBOTR
ATIA Chair Christian Hunter praised the outstanding response to the inaugural national roadshow.
He said the purpose of Beyond Borders on the Road was to deliver the insights, networking opportunities and educational benefits of the Beyond Borders program directly to members within their own states. The strong attendance and positive feedback from every event reflected ATIA's ongoing commitment to delivering value for its members across Australia.
ATIA Chief Executive Officer Dean Long also welcomed the strong industry engagement throughout the series.
He said the events provided travel professionals with practical business advice and meaningful industry insights that can help strengthen their businesses. He thanked attendees and sponsors for their support and said the organisation looked forward to welcoming the industry to Melbourne for the upcoming Beyond Borders Summit.
Looking Ahead to the Beyond Borders Summit in Melbourne
With the national roadshow now complete, attention turns to the flagship Beyond Borders Summit, which will be held in Melbourne on 9 October, immediately before the National Travel Industry Awards (NTIAs).
The summit is expected to bring together Australia's leading travel professionals, tourism organisations, airlines, wholesalers and industry suppliers for a full day of keynote presentations, networking and discussions about the future of travel.
The event has become one of the Australian travel industry's premier annual gatherings and offers delegates an outstanding opportunity to learn from industry experts while building valuable professional relationships.
Package tickets covering both the Beyond Borders Summit and the NTIAs are now available, making it one of the most anticipated weekends on Australia's travel industry calendar.
Driving the Future of Australian Travel
By providing high-quality learning opportunities, encouraging innovation and strengthening industry partnerships, ATIA continues to play a vital role in supporting travel businesses across the country.
As international tourism continues its strong recovery and travellers seek increasingly personalised experiences, initiatives such as Beyond Borders help ensure Australia's travel professionals remain informed, connected and ready to meet future opportunities.
Australian Travel Industry Association (ATIA)
Website: https://www.atia.travel
Beyond Borders Summit & NTIA Tickets
https://atia.eventsair.com/atia-premier-events/tickets
For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/
No comments:
Post a Comment