Golden Smiles and Wagging Tails: Hertz Gold Squad Brings Joy to Brisbane Airport Travellers

Gold Squad

For many people, the excitement of travelling is often accompanied by long queues, busy terminals and the pressures of getting to the departure gate on time. This winter, however, travellers passing through Brisbane Airport are being welcomed by an unexpected and heartwarming sight as Hertz introduces its much-loved Gold Squad to Australia for the very first time.

The arrival of a team of friendly Golden Retrievers is transforming the airport experience, offering passengers a chance to relax, smile and enjoy a memorable encounter before taking to the skies. The initiative is proving that sometimes the simplest gestures can make the biggest difference.

Golden Retrievers Welcome Travellers at Brisbane Airport

As Australia's winter school holidays bring thousands of travellers through Brisbane Airport, Hertz has launched its Gold Squad at its Brisbane Airport rental location and the domestic terminal.

The highly trained Golden Retrievers greet passengers with wagging tails, gentle affection and plenty of opportunities for memorable holiday photographs. Their friendly nature helps create a welcoming atmosphere during one of the busiest travel periods of the year.

Originally launched in the United States during 2025, the Hertz Gold Squad quickly became an online sensation, winning the hearts of travellers through countless social media posts. Following its popularity, the program is now expanding internationally with appearances across Europe and Australia.

Helping Reduce the Stress of Air Travel

Airport terminals can become particularly hectic during school holidays as families, business travellers and holidaymakers all head away at the same time. Long security lines, delayed flights and crowded departure lounges can increase anxiety even before a journey begins.

Gold Squad

The presence of therapy-trained Golden Retrievers provides travellers with a welcome opportunity to pause, unwind and enjoy a few moments of genuine happiness before boarding their flight.

Scientific studies have shown that positive interactions with friendly dogs can help reduce stress levels, lower blood pressure and improve overall wellbeing. For many passengers, a brief cuddle with one of the Gold Squad dogs may become the highlight of their airport experience.

Damien Shaw, Vice President of Hertz Asia Pacific, says the initiative reflects the company's commitment to making travel more enjoyable.

He explains that while travelling can often be stressful, especially during busy holiday periods, the Gold Squad brings warmth, positivity and a personal touch that helps customers feel welcomed and valued.

Creating Memorable Airport Experiences

Modern airports are increasingly looking for innovative ways to improve the customer journey beyond simply transporting passengers from one destination to another.

Experiences that surprise and delight travellers often leave lasting impressions, encouraging positive memories that continue long after the holiday has ended.

The Gold Squad delivers exactly that, combining genuine customer care with the naturally friendly personalities of Golden Retrievers. Children, families and solo travellers alike are finding themselves stopping for a cuddle, sharing a smile and capturing photos before continuing their journey.

These simple interactions help create a more relaxed atmosphere throughout the terminal while showcasing a different side of customer service.

Discover the Benefits of Hertz Gold Plus Rewards

Selected Gold Squad appearances also give travellers the opportunity to learn more about Hertz Gold Plus Rewards, the company's free loyalty program designed to make vehicle rentals quicker and more convenient.

Members enjoy exclusive offers when booking through the Hertz website or mobile app, faster vehicle collection at participating locations by skipping the rental counter, and the opportunity to earn reward points that can be redeemed for complimentary rental days and additional travel benefits.

For frequent travellers, the program offers valuable time savings while enhancing the overall car rental experience.

A Warm Welcome That Sets the Tone for Every Journey

Gold Squad

As Australia's tourism industry continues to grow, customer experience is becoming just as important as the destination itself.

The arrival of the Hertz Gold Squad at Brisbane Airport demonstrates how thoughtful service and genuine hospitality can leave a lasting impression on travellers. Sometimes all it takes is a friendly Golden Retriever, a wagging tail and a warm greeting to turn a stressful travel day into one filled with smiles.

Whether departing for a family holiday, a business trip or a weekend getaway, Brisbane Airport passengers now have the chance to begin their journey with a little extra happiness courtesy of some very special four-legged ambassadors.

Web Contact Details

Hertz Australia Website: https://www.hertz.com.au/
Brisbane Airport Website: https://www.bne.com.au/

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