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| Hon. Prof. Ruwan Ranasinghe |
Presented on 4 June 2026 at the historic IL-HWA-DANG, SamcheongGak in Seoul, the award recognises exceptional leadership, academic excellence and outstanding contributions to the global tourism industry. The honour places Sri Lanka among the world's leading tourism nations and highlights the country's growing influence in shaping the future of international travel.
A Landmark Achievement for Sri Lanka
The recognition of Hon. Prof. Ruwan Ranasinghe represents a landmark moment in Sri Lanka's tourism history.
For the first time in the 41-year history of the Seoul International Travel Fair, a Sri Lankan has been selected to receive one of its most prestigious tourism awards. The achievement reflects not only Prof. Ranasinghe's personal dedication to tourism development but also the remarkable progress Sri Lanka has made in strengthening its international tourism profile.
The award further reinforces Sri Lanka's reputation as a destination that combines authentic cultural experiences, world-class hospitality, sustainable tourism initiatives and forward-thinking tourism policies.
One of the World's Most Respected Tourism Awards
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| Hon. Prof. Ruwan Ranasinghe |
Recipients are selected through an extensive annual evaluation undertaken by the SITF Tourism Award Committee. The comprehensive assessment examines each nominee's academic achievements, industry leadership, policy development and long-term contribution to global tourism.
Only a small number of recipients are chosen each year following detailed research and careful scrutiny, making the award an exclusive recognition reserved for individuals who have made exceptional contributions to tourism worldwide.
In 2026, only six distinguished tourism leaders were honoured—three from the Republic of Korea and three international recipients—with Hon. Prof. Ruwan Ranasinghe proudly representing Sri Lanka on the global stage.
Recognising Leadership in Tourism Development
The award acknowledges Prof. Ranasinghe's extensive contribution to tourism through both academic research and practical leadership.
His work has focused on strengthening Sri Lanka's tourism sector while promoting sustainable development, destination competitiveness, innovation and international collaboration.
By combining academic knowledge with government leadership, he has played an important role in supporting policies that position Sri Lanka as an attractive destination for leisure travellers, business events, cultural tourism and international investment.
The international recognition also reflects the Sri Lankan Government's commitment to developing tourism as a key pillar of national economic growth.
A Proud Moment for Sri Lanka
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| Hon. Prof. Ruwan Ranasinghe |
He described the award as both a personal honour and an important acknowledgement of Sri Lanka's growing reputation as one of Asia's premier travel destinations.
Prof. Ranasinghe thanked the organisers, tourism partners and industry colleagues for their continued commitment to strengthening global tourism and reaffirmed his dedication to promoting Sri Lanka's unique tourism experiences to international visitors.
He emphasised that tourism continues to serve as a powerful bridge between cultures while creating opportunities for economic development, international cooperation and lasting global friendships.
Strengthening Sri Lanka's Global Tourism Profile
The international recognition comes at an important time for Sri Lanka's tourism industry as the country continues to expand its presence in key global markets.
With its diverse landscapes, ancient heritage, pristine beaches, wildlife experiences, luxury accommodation and renowned hospitality, Sri Lanka is increasingly attracting visitors seeking authentic and meaningful travel experiences.
Recognition at prestigious international events such as the Seoul International Travel Fair enhances the country's credibility within the global tourism community while encouraging stronger partnerships with international travel professionals, airlines, tour operators and investors.
Awards of this calibre also help reinforce Sri Lanka's image as a destination committed to excellence, innovation and sustainable tourism development.
Looking Towards the Future
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| Hon. Prof. Ruwan Ranasinghe |
As the country continues to invest in sustainable growth, destination development, research, education and international collaboration, Sri Lanka is strengthening its position as one of Asia's emerging tourism leaders.
This historic honour demonstrates that Sri Lanka's contributions to global tourism extend beyond its natural beauty and cultural attractions, highlighting the country's growing influence in tourism leadership, policy development and academic excellence.
With increasing international recognition and continued commitment to innovation, Sri Lanka is well positioned to inspire travellers, industry professionals and tourism researchers for many years to come.
Sri Lanka Tourism Promotion Bureau
Website: https://www.srilanka.travelSri Lanka Convention Bureau Website: https://meetinsrilanka.com/
For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/
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