Pailin Steps Into the Spotlight as Cambodia’s New Smoke-Free Tourism Cit

Pailin

A milestone for sustainable tourism in Cambodia

Cambodia’s quiet western province of Pailin is gaining national and regional attention after being officially recognised as a Smoke-Free Tourism City by the Ministry of Tourism. The designation marks a significant step in Cambodia’s broader push toward sustainable and responsible tourism, positioning Pailin as an emerging destination for travellers seeking healthier environments, authentic culture, and eco-conscious experiences.

Celebrated at a formal ceremony in Pailin City, the award recognises the city’s rapid progress in tourism development and its commitment to creating a clean, welcoming, and people-focused destination. The smoke-free status signals a new chapter for Pailin, one that aligns public health, environmental stewardship, and tourism-led economic growth.

Driving economic growth through responsible travel

The recognition underscores how sustainable tourism is becoming a central pillar of Pailin’s economic development strategy. Local authorities have invested in improving public infrastructure, enhancing streetscapes, and expanding green spaces to support tourism growth while preserving environmental quality.

The creation of urban green belts and landscaped public areas forms part of a long-term vision to attract eco-friendly tourism investment. By prioritising environmental preservation and liveability, Pailin is strengthening its appeal to global travellers who value responsible destinations, while simultaneously supporting local businesses and employment.

Culture and nature at the heart of Pailin’s appeal

Beyond policy initiatives, Pailin’s tourism growth is deeply rooted in its cultural heritage and natural assets. The province is well known for the Pailin Peacock Dance, a powerful expression of local identity, as well as its celebrated longan fruit, which has become an agricultural symbol of the region.

Phnom Yat, one of Pailin’s most important natural and cultural landmarks, continues to draw visitors with its sweeping views and spiritual significance. Together, these attractions form the foundation of a growing ecotourism and agrotourism offering, where visitors can explore rural landscapes, traditional crafts, and community life in an authentic setting.

Enhancing visitor experiences through sustainable activities

Pailin

Pailin is actively expanding its range of sustainable tourism experiences to meet changing traveller expectations. Discovery trails, guided nature walks, and community-based tourism initiatives invite visitors to engage with the environment in a low-impact and meaningful way. These activities generate direct benefits for local communities, encouraging spending on local guides, artisans, and eco-friendly services.

The Rainforest Festival in Pailin further highlights the province’s commitment to green tourism. The event combines cultural workshops, nature-based activities, and sustainable market spaces, giving local entrepreneurs a platform to showcase environmentally responsible products and experiences while strengthening community participation in tourism.

Rising investment and green tourism infrastructure

As Pailin’s reputation grows, interest from domestic and international investors is increasing. The city’s clear focus on sustainability and responsible tourism is attracting attention from developers looking to invest in eco-friendly hotels, restaurants, and tourism ventures.

Investment in green infrastructure, including environmentally sensitive accommodation and low-impact technologies, is expected to enhance Pailin’s capacity to host international visitors without compromising its environmental values. This approach positions Pailin as a model for sustainable destination development within Cambodia and the wider ASEAN region.

Strengthening Cambodia’s tourism strategy

Pailin’s designation as a Smoke-Free Tourism City contributes to Cambodia’s national tourism objectives, which increasingly emphasise ecotourism, cultural preservation, and diversification beyond traditional hotspots. By developing as a sustainable destination from the ground up, Pailin is helping to broaden Cambodia’s tourism offering and attract travellers seeking responsible and immersive experiences.

As global demand rises for destinations that balance tourism growth with environmental and cultural integrity, Pailin’s approach places it firmly on the map as a destination to watch.

A promising future for sustainable tourism in Pailin

The Smoke-Free Tourism City award represents more than recognition; it signals intent. With tourism still in its early stages, Pailin has a rare opportunity to shape its future deliberately, guided by sustainability, community empowerment, and cultural pride.

With its natural beauty, distinctive traditions, and growing portfolio of eco-friendly initiatives, Pailin is well positioned to become one of Cambodia’s leading sustainable tourism destinations, supporting long-term economic growth while offering travellers a healthier, more meaningful way to experience the country.

Web contacts:
Ministry of Tourism, Cambodia – https://tourismcambodia.org/
Pailin Provincial Administration – https://www.pailin.gov.kh
Mekong Tourism Coordinating Office – https://mekongtourism.org/

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