Wednesday, 14 January 2026

New Year, New Growth: World Business Travel Joins CT Partners

 CT Partners 

The global travel industry begins 2026 with a strong signal of confidence and collaboration as CT Partners announces the addition of long-established corporate agency World Business Travel to its growing network. The move highlights continued momentum within the corporate and business travel sector, driven by shared values, transparency and long-term growth strategies.

A Strategic Alliance Built on Shared Values

With more than four decades of business success, World Business Travel brings extensive experience and a reputation for relationship-driven service to the CT Partners network. The decision to join CT Partners reflects a clear alignment in values, culture and strategic direction, with a focus on independence, integrity and delivering tangible benefits to clients.

For World Business Travel, joining CT Partners strengthens buying power and expands access to leading supplier partnerships, while preserving the personalised service model that has underpinned the agency’s success for over 40 years.

Strengthening Corporate Travel Outcomes for Clients

Managing Director of World Business Travel, Russel Amaral, said the partnership represents an important step forward for the agency and its clients. By joining CT Partners, World Business Travel is positioned to deliver enhanced value through improved commercial arrangements and broader supplier access, without sacrificing the hands-on approach that defines its client relationships.

This combination of scale and personal service is increasingly important in a corporate travel environment where businesses seek both competitive pricing and trusted advisory support.

CT Partners’ Independent and Transparent Model

CT Partners CEO Matt Masson welcomed World Business Travel to the network, noting that the agency’s decision reinforces the strength of CT Partners’ unique business model. As a not-for-profit organisation, CT Partners operates with full transparency and independence, ensuring its sole focus remains on growing and supporting its members’ businesses.

Each member within the network is an equal shareholder with an equal voice, creating a collaborative environment where strategic decisions are made for the benefit of the collective rather than external shareholders.

Supporting Growth Across the Travel Industry

CT Partners’ purpose is centred on helping members thrive by leveraging market-leading buying power and industry expertise. The addition of World Business Travel further enhances the network’s depth, capability and national reach, reinforcing its position as a leader in the Australian corporate travel landscape.

With member success directly linked to network success, CT Partners continues to invest in nurturing its members’ businesses and transforming strategic goals into measurable outcomes.

As 2026 unfolds, the partnership between World Business Travel and CT Partners stands as a positive indicator of growth, resilience and collaboration within the business travel sector, offering confidence to clients and industry stakeholders alike.

CT Partners

https://www.ctpartners.com.au

World Business Travel

https://www.wbtravel.com/

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

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