Expertise Matters: AIME Unveils the Knowledge Monday Theme Shaping Business Events in 2026

El Kwang from BEAMexperience - curator of the Knowledge
 Monday program and AIME Event Director, Silke Calder

The Asia Pacific Incentives and Meetings Event has revealed the highly anticipated theme for its 2026 Knowledge Monday program, setting the tone for one of the most influential learning platforms in the global business events calendar. Under the banner “Expertise Matters!”, AIME 2026 places professional credibility, clarity of thought and strategic insight firmly in the spotlight.

Opening AIME on 9 February 2026, Knowledge Monday will once again gather the industry’s sharpest minds, inspiring more than 1,500 event professionals from across Australia, Asia Pacific and beyond.

Why Expertise Matters in 2026

The “Expertise Matters!” theme reflects a powerful shift in focus for the business events industry. In an era shaped by rapid technological change and the rise of artificial intelligence, the program champions the deeply human skills that define exceptional event professionals.

Expertise is positioned not just as knowledge, but as the ability to read situations early, navigate complexity with confidence and bring people together with intention and precision. The theme recognises those who transform experience into insight and insight into impact.

Building on the Momentum of ‘We Matter!’

Knowledge Monday

The 2026 theme builds naturally on the success of AIME 2025’s Knowledge Monday program, “We Matter!”. That earlier theme focused on self-leadership, self-awareness and personal value within the industry.

“Expertise Matters!” continues the conversation by elevating the collective value of professional mastery. It reinforces how experience, discernment and purposeful leadership drive progress and meaningful connections across the business events ecosystem.

Curated by BEAMexperience and Industry Leaders

Knowledge Monday 2026 is curated by BEAMexperience Founder El Kwang, in collaboration with AIME Event Director Silke Calder. Together, they are shaping a program that blends inspiration with practical relevance, ensuring content resonates across all sectors of the industry.

According to El Kwang, the theme reflects the evolving needs of the sector, where expertise is not only about what professionals know, but how they apply that knowledge in increasingly complex environments.

AIME Knowledge Monday Advisory Committee 2026

Knowledge Monday

Guiding the program’s direction is the Knowledge Monday Advisory Committee, a group of respected leaders from across the Asia Pacific business events industry. Their role is to ensure the program challenges thinking, sparks debate and delivers value across diverse professional perspectives.

The 2026 Advisory Committee includes Ashleigh Cooper from Charter Hall, Maggie Diasinos of MCI Australia, Max Jantasuwan from Events Travel Asia Group, Ronald Lim of Think Event by Think Tank Productions, Sarah Markey-Hamm from ICMS, Denise Sorrell of the Australian Dental Industry Association, Felicity Zadro of Zadro, and new member Anna Patterson from Sight Agency.

This collective expertise ensures Knowledge Monday remains relevant, forward-thinking and deeply connected to real-world industry challenges.

Setting the Stage for AIME 2026

Knowledge Monday will officially open AIME 2026 at the Melbourne Convention and Exhibition Centre, setting a thoughtful and inspiring foundation for the days of business, networking and innovation that follow.

As AIME continues to evolve as the longest-running and most influential business events trade show in the region, the “Expertise Matters!” theme reinforces its commitment to leadership, learning and meaningful industry impact.

Asia Pacific Incentives and Meetings Event
https://aime.com.au

Melbourne Convention and Exhibition Centre
https://www.mcec.com.au

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