Rediscover Regional Victoria This Australia Day Long Weekend

As Australia Day approaches, regional Victoria is opening its doors and inviting travellers to explore, reconnect and support local communities during one of the most important weekends of the year. Following a challenging summer marked by devastating bushfires and a disrupted peak holiday season, tourism operators across the state are encouraging visitors to head safely into the regions and help keep local businesses thriving.

With this long weekend marking the final getaway before the school year resumes, there has never been a more meaningful time to travel close to home and experience the diversity that makes regional Victoria so special.

Why Regional Victoria Matters More Than Ever

The Victoria Tourism Industry Council has highlighted the significant emotional and financial toll recent bushfires have taken on tourism businesses and communities. While the immediate impacts were widely seen, the longer-term effects will continue well beyond summer.

Regional towns rely heavily on school holiday and summer travel to sustain businesses throughout quieter months. Visiting safe areas this Australia Day long weekend provides a direct and tangible way to support accommodation providers, cafés, tour operators, wineries and attractions that form the backbone of regional economies.

Strong Tourism Numbers Show the Power of Travel

Grampians National Park

Tourism Research Australia data demonstrates the importance of continued visitor support. In the year to September 2025, Victoria generated $46 billion in total tourism spend, representing a 5 percent increase on the previous year. Domestic tourism accounted for $36.4 billion of that figure, up 4 percent year-on-year, with domestic day trips increasing by 11 percent.

These figures show that when Victorians travel locally, the benefits flow directly into communities across the state. Continuing this momentum is vital to ensure the tourism and events industry remains resilient and sustainable.

Escape the City and Explore the Regions

While Melbourne draws record crowds for major events such as the Australian Open, regional Victoria offers a refreshing alternative for those seeking space, nature and slower-paced experiences. From coastal towns and alpine regions to food and wine destinations and historic villages, there are countless places ready to welcome visitors this long weekend.

Travellers can enjoy farm-gate produce, cellar doors, scenic walks, beaches, lakes and family-friendly attractions while knowing their visit plays a role in local recovery.

Travel Smart and Stay Informed

Puffing Billy Railway

Visitors are encouraged to plan ahead and check official sources before travelling to regional areas. Conditions can change quickly, and staying informed ensures a safe and enjoyable trip.

Road conditions and closures can be checked via the VicTraffic website, while the VicEmergency app allows travellers to set up watch zones and receive real-time warnings and advice. Information on open parks and campsites is available through Parks Victoria, and Forest Fire Management Victoria provides updates on state forest road and visitor site closures.

A Long Weekend with Purpose

This Australia Day long weekend is an opportunity to combine relaxation with responsibility. By choosing regional Victoria, travellers can enjoy memorable experiences while contributing to the recovery and resilience of communities that depend on tourism.

Pack the car, plan ahead, travel safely and discover just how rewarding a regional Victorian getaway can be.

Victoria Tourism Industry Council - Website: https://www.vtic.com.au

VicTraffic - Website: https://traffic.vicroads.vic.gov.au

VicEmergency - Website: https://www.emergency.vic.gov.au

Parks Victoria - Website: https://www.parks.vic.gov.au/

Forest Fire Management Victoria - Website: https://www.ffm.vic.gov.au

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