Lasting Laos: Powering Sustainable Tourism and a Greener Economy

Laos is taking confident steps toward a more sustainable future, with tourism and small business growth at the heart of its green transformation. As global travellers increasingly seek responsible destinations, the Lasting Laos project is helping the country’s tourism sector evolve in ways that protect communities, culture and the environment while strengthening local economies.

Opening Sustainable Pathways for MSMEs

The Lasting Laos project is creating new opportunities for micro, small and medium-sized enterprises across Lao PDR by providing a clear pathway to sustainability. Recently expanded to include the agri-food processing sector, the initiative now supports businesses in the key provinces of Champasak, Luang Prabang and Vientiane.

Led in collaboration with the Lao National Chamber of Commerce and Industry, the program focuses on helping MSMEs gain a competitive edge by adopting sustainable business practices that meet growing international expectations.

Certification That Builds Trust and Quality

Lao National Chamber of Commerce and Industry

At the centre of the project is a robust sustainability certification that verifies businesses meet strict environmental and social standards. These standards span multiple sectors, including transport, food and beverage, handicrafts, cultural tourism and agro-food processing.

For travellers, the certification offers confidence that their spending supports responsible operators. For businesses, it provides recognition that enhances credibility, visibility and market access in an increasingly sustainability-driven tourism landscape.

Practical Support for Real Change

Lasting Laos goes beyond certification by delivering hands-on support to participating enterprises. MSMEs receive technical training, expert consultancy and small grants that enable them to reduce waste, manage plastics, access sustainable supply chains and improve service quality.

This practical assistance empowers entrepreneurs to make measurable improvements while remaining commercially viable. It also helps younger business owners build skills and capacity, positioning them as future leaders in Laos’ green economy.

Driving Growth Through Sustainability

Lasting Laos

Rather than acting as a simple label, the Lasting Laos certification functions as a tool for long-term business growth. By improving operational standards and aligning with global sustainability benchmarks, certified enterprises are better positioned to attract environmentally conscious travellers and international partners.

This approach supports a tourism model where economic growth, environmental protection and social responsibility work together, strengthening the resilience of local communities.

A Green Vision for Laos Tourism by 2028

Looking ahead, the Lasting Laos project aims to establish a strong nationwide network of certified businesses by 2028. This network will align closely with the Lao government’s green growth strategy, ensuring tourism development remains environmentally responsible while enhancing the country’s international competitiveness.

As sustainable tourism becomes a defining factor in global travel choices, Laos is positioning itself as a destination where mindful travel delivers lasting benefits for people and place alike.

Web Contact Details

Lao National Chamber of Commerce and Industry: https://lncci.la
Visit Laos: https://www.visitlaos.org
Mekong Tourism: https://www.mekongtourism.org

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