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Tuesday, 2 December 2025

AI in Event Management: How Technology is Redefining Planning

Gina Samuels
Streamlining Scheduling and Budgeting

Artificial intelligence is transforming the way event planners operate, allowing teams to focus on creativity and connection rather than repetitive administrative tasks. Gina Samuels, Founder and Director at The Production House Events, highlights how her team leverages AI to optimise scheduling, manage budgets, and compare suppliers efficiently. By automating these processes, planners save significant time, ensuring smoother event execution and reducing the risk of human error.

AI as Your Strategic Assistant

“AI should be your assistant, not your manager,” explains Gina Samuels. "The key to successful event management lies in blending human insight with AI precision. Smart tools can handle up to 80% of routine tasks, while planners dedicate the remaining 20% to strategy, relationship building, and enhancing attendee experiences. This approach ensures that technology complements creativity rather than replacing it."

Practical Applications and Hacks

Event planners are discovering innovative AI applications that streamline operations and improve outcomes:

Automated scheduling tools that account for venue availability, speaker timings, and attendee preferences.
AI-driven budgeting software that compares supplier quotes, predicts costs, and flags potential overruns.
Smart analytics platforms that track attendee engagement and provide actionable insights for post-event evaluation.

By integrating these tools, planners can focus on delivering meaningful experiences, fostering networking, and tailoring events to audience needs.

The Future of Business Events

AI is not a replacement for human expertise; it is a tool that redefines how planners work. For forward-thinking leaders like Gina Samuels, AI allows more time for creativity, strategy, and genuine human connection — the elements that make events truly memorable.

Event professionals seeking to explore AI-driven innovation and connect with industry leaders can join the Hosted Buyer Program at AIME 2026, where insights into technology, strategy, and the future of business events will be shared.

The Production House Events

Website: https://www.theproductionhouseevents.com.au

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