Saudi Arabia is rapidly emerging as one of the world’s most influential outbound travel markets, and this momentum will take centre stage at the inaugural WTM Spotlight Riyadh. Set to take place in September at the Riyadh Front Exhibition & Convention Centre, the event will bring together global travel leaders to explore how Saudi travellers are reshaping demand across international destinations.
With a growing appetite for premium accommodation, exceptional service and tailor-made experiences, Saudi outbound travel is entering a decisive growth phase. WTM Spotlight Riyadh will provide a platform to understand this evolution and connect with one of the highest-yield traveller segments globally.
A US$27.5 Billion Market on the Rise
Outbound travel expenditure from Saudi Arabia is estimated to reach US$27.5 billion in 2025, with projections indicating growth to US$47.8 billion by 2032. This expansion is being driven by higher disposable incomes, widespread digital adoption and increased confidence in international travel.Research shows Saudi travellers are travelling more frequently and staying longer, with international bookings outside the MENA region rising sharply in early 2025. While classic destinations such as London, Paris, Istanbul, Rome and Cape Town remain popular, there is a clear shift toward discovering new and emerging destinations.
Countries such as Georgia and Azerbaijan are attracting interest for their climate and accessibility, Bosnia and Herzegovina for its halal-friendly European appeal, and parts of Southeast Asia for their modern halal infrastructure and premium offerings.
Luxury, Personalisation and Experience-Led Travel
Saudi travellers consistently demonstrate a preference for high-end travel experiences. A significant proportion book five-star and four-star hotels, with daily accommodation spending exceeding US$300. Comfort and service are equally prioritised in air travel, with the majority choosing full-service carriers for international journeys.Shopping continues to play a central role in travel decision-making, often forming a primary motivation for overseas trips. Extended-family travel, customised itineraries and culturally sensitive experiences are also shaping destination choices, creating strong opportunities for tourism brands that understand and cater to this sophisticated market.
WTM Spotlight Riyadh: A Strategic Industry Platform
WTM Spotlight Riyadh is designed to facilitate meaningful business connections through curated itineraries, pre-scheduled meetings and focused knowledge-sharing sessions. The event is expected to welcome hundreds of exhibitors, thousands of regional and international visitors, and a strong cohort of international hosted buyers.Dedicated learning sessions will provide practical insights into traveller behaviour, market trends and innovation, enabling destinations and travel brands to align their strategies with the expectations of Saudi travellers.
The event also plays a broader role in reinforcing Saudi Arabia’s position within global tourism, supporting both outbound market engagement and the Kingdom’s inbound tourism ambitions.
Strengthening Saudi Arabia’s Global Tourism Influence
As part of the global World Travel Market portfolio, WTM Spotlight Riyadh strengthens links between destinations, brands and buyers worldwide. It reflects Saudi Arabia’s expanding influence on international travel flows and highlights the Kingdom’s growing importance as a source market for high-value tourism.By bringing the global travel community together in Riyadh, the event sets the stage for long-term collaboration, deeper market understanding and sustained growth across international tourism.
For more information on WTM Spotlight Riyadh, visit:
https://www.wtm.com
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