Korea Grand Sale 2026 Starts Early for Global Travellers

South Korea has officially launched the Korea Grand Sale 2026 earlier than ever, transforming it into the longest-running edition in the event’s history. Designed to meet growing demand from international visitors planning winter escapes, the nationwide festival runs from 17 December 2025 through to 22 February 2026, giving travellers more time to experience Korea’s culture, shopping and seasonal charm at exceptional value.

Australian and New Zealand travellers are among those who can take advantage of this extended promotion, which combines travel savings, retail discounts and immersive K-culture experiences across the country.

A National Festival Built for International Visitors

Led by Korea’s Ministry of Culture, Sports and Tourism and delivered in partnership with the Visit Korea Committee, Korea Grand Sale is a signature tourism initiative created exclusively for overseas travellers. Participation is open to all foreign visitors entering Korea during the promotional period.

The festival spans the entire country, bringing together offers across air travel, accommodation, dining, shopping and cultural experiences. By uniting multiple sectors under one campaign, Korea Grand Sale makes winter travel simpler, more affordable and more rewarding.

Major Shopping, Dining and Travel Savings

Retail is at the heart of Korea Grand Sale, with leading department stores including Lotte, Shinsegae and The Hyundai offering special discounts for international shoppers. Duty free stores, outlets, supermarkets and convenience stores are also participating, ensuring savings are available at every level of the retail experience.

K-beauty enthusiasts can enjoy benefits at Olive Young, including a 10 percent discount coupon during the event period. K-pop collectors and fans can explore major markdowns at Ktown4u, with advertised discounts of up to 90 percent on selected K-pop, K-beauty and K-food merchandise.

Food and beverage venues across Korea are also offering value-added deals, allowing travellers to enjoy local flavours while keeping winter travel budgets in check.

Hands-On K-Culture Experiences

Beyond shopping, Korea Grand Sale delivers curated cultural programs designed specifically for international visitors. Travellers can participate in Korean cooking classes and K-pop dance sessions, offering memorable, hands-on insights into modern Korean culture.

Limited-capacity opportunities add further excitement, including access for selected applicants to the 2025 MBC Music Festival and the K-TIGERS Soda Pop Dance Challenge at the National Museum of Korea in Seoul. These exclusive experiences highlight Korea’s global cultural influence and elevate the festival beyond a traditional shopping event.

On-the-Ground Support in Seoul

To enhance the visitor experience, a dedicated Korea Grand Sale Welcome Centre is operating in Myeong-dong, one of Seoul’s most popular shopping districts. Located at NOON Square, the centre provides multilingual support in English, Chinese and Japanese, along with free Wi-Fi, travel information and prize giveaways throughout the event period.

This service ensures international travellers feel supported and informed while navigating Korea’s winter attractions and festival offers.

Why Korea Grand Sale 2026 Matters for Travellers

With its early start and extended duration, Korea Grand Sale 2026 positions South Korea as one of Asia’s most attractive winter travel destinations. The combination of seasonal beauty, cultural immersion and significant savings makes it an ideal time for travellers to explore both iconic cities and emerging regional destinations.

From K-pop and beauty to cuisine and culture, the festival reflects Korea’s dynamic appeal while making travel more accessible for international visitors.

For full details and participating offers, visit:
https://en.koreagrandsale.co.kr/main

For destination inspiration and travel planning, visit:
https://english.visitkorea.or.kr/svc/br/KTOSydney

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