Thai’d Up This Summer: TAT’s Exciting Campaign Ignites Youth Travel and Family Adventures

Inspiring Young Explorers with Your Dream of Thailand Academy

The Tourism Authority of Thailand (TAT) has unveiled its vibrant new campaign, Thai’d Up This Summer, designed to spark the curiosity of youth and families alike during the green season. Central to this initiative is the Your Dream of Thailand Academy, a unique contest inviting young Europeans aged 18 to 25 to compete for a fully sponsored 10-day cultural journey through Thailand.

Selected winners, along with a companion, will embark on an immersive Summer Camp-style adventure, uncovering hidden gems and authentic local experiences. From community tourism and traditional crafts to exploring Thailand’s natural wonders, the trip offers a deep dive into Thai culture. Throughout their journey, these young travellers will share their stories on social media, inspiring others to discover Thailand’s rich diversity and warmth. Entry submissions are open via AXN Asia’s social media channels until 12 August 2025, with winners announced on 15 August.

Amazing Grand Privileges Elevate Family Travel

Running alongside the youth program, TAT’s Amazing Grand Privileges initiative enhances the travel experience for families visiting Thailand between August and September 2025. This nationwide program partners with major retail, hospitality, transport, and entertainment brands to offer exclusive benefits tailored to families.

Shoppers can enjoy up to 80% discounts and VAT refunds at The Mall Group stores—Emporium, EmQuartier, and Emsphere—and at Siam Piwat’s premier shopping hubs, including Siam Paragon, Siam Center, and Siam Discovery with the ONESIAM GLOBAL Visitor Card. Transport perks include discounted airport transfers through AVIS and special rewards via the Grab Thailand Travel Pass, covering premium rides, food delivery, and more.

For family fun, HarborLand Play Centers across the country offer complimentary gifts with qualifying ticket purchases, making outings with children even more memorable.

Elevating Thailand’s Tourism Through Inclusive Experiences

Ms. Thapanee Kiatphaibool, TAT Governor, highlights that Thai’d Up This Summer embodies Thailand’s commitment to creative and inclusive tourism. By encouraging exploration beyond well-known destinations, the campaign invites families and youth to experience personalised journeys filled with cultural richness, adventure, and connection.

This campaign also forms a key part of the larger Amazing Thailand Grand Tourism and Sports Year 2025, reinforcing Thailand’s position as a welcoming, diverse, and family-friendly travel destination.

For more information, visit: Tourism Authority of Thailand www.tourismthailand.org

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