Sri Lanka Shines at Amazing Asia Festival 2025 in Brussels

Cultural performances at the festival

Showcasing Sri Lanka’s Tourism Diversity

Sri Lanka Tourism was once again in the international spotlight at the Amazing Asia Festival 2025 in Brussels, held from 15–17 August at the prestigious Tour & Taxis venue. Organized in collaboration between the Sri Lanka Embassy in Belgium and the Sri Lanka Tourism Promotion Bureau, the event marked the country’s second successful participation. Drawing more than 12,000 visitors, the festival became a powerful platform to showcase the island’s authenticity, diversity, and compactness as a leading destination in Asia.

A Pavilion Highlighting Culture, Heritage, and Hospitality

The Sri Lanka pavilion stood out with its vibrant displays of tourism banners, engaging audiovisual presentations, and informative brochures and maps. Visitors were captivated by the exhibits of handicrafts and products from Sri Lanka’s small and medium-scale industries, which added a touch of cultural richness. The Embassy team ensured guests were warmly welcomed, offering interactive engagement and serving world-renowned Ceylon tea—an authentic taste of Sri Lanka’s heritage.

Informative Presentations Inspire Future Travelers

Displaying the local handicrafts and brochures

Ms. Thavishya Mullegamgoda, the Minister (Commercial) of the Embassy, delivered insightful presentations at the festival’s dedicated presentation corner. Her sessions highlighted both traditional attractions and Sri Lanka’s new tourism offerings, giving audiences a deeper understanding of the island’s diverse travel experiences. From pristine beaches and wildlife safaris to tea trails and heritage cities, the presentations positioned Sri Lanka as a destination with something for every type of traveler.

Strong Interest from European Audiences

The pavilion attracted a wide range of visitors, from families and adventure seekers to cultural enthusiasts and repeat travelers. Many attendees who had already experienced Sri Lanka expressed their desire to return and explore new destinations, while others added the island to their future travel bucket list. The overwhelmingly positive response reflected Sri Lanka’s strong reputation among European travelers seeking authentic and memorable holiday experiences.

Expanding Reach Across Belgium and Beyond

Visitors with the Sri Lankan products

The Amazing Asia Festival not only strengthened Sri Lanka’s tourism visibility in Brussels but also extended its influence across wider regions of Belgium. As Brussels is home to key European Union institutions and a highly international community, the festival attracted expatriates and residents from numerous nationalities. Alongside on-site promotions, active engagement on social media channels further amplified Sri Lanka’s reach, ensuring that the country’s tourism message resonated well beyond the festival grounds.

For more information on planning your visit to Sri Lanka, explore:
Sri Lanka Tourism – https://www.srilanka.travel

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