Sri Lanka MICE Expo 2025 Media Launch Showcases Strong Tourism Leadership

Mr. Buddhika Hewawasam

Sri Lanka Convention Bureau Announces Major International Event

The Sri Lanka Convention Bureau (SLCB) officially unveiled the upcoming Sri Lanka MICE Expo 2025 at a media launch held in Colombo. The highly anticipated event will take place from 22–26 September 2025 and will bring together global leaders in Meetings, Incentives, Conferences, and Exhibitions (MICE).

The expo is designed to highlight Sri Lanka’s growing reputation as a business tourism destination, showcasing its modern conference facilities, luxury hospitality, and diverse cultural heritage. With Colombo serving as the host city, the event will demonstrate the country’s readiness to welcome international buyers, event organisers, and tourism leaders.

Spotlight on Leadership: Mr. Buddhika Hewawasam

One of the key figures at the media launch was Mr. Buddhika Hewawasam, the Chairman of both the Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lanka Tourism Development Authority (SLTDA). His presence reflected the central role that tourism leadership plays in driving Sri Lanka’s success on the international stage.

As Chairman of the SLTPB, Mr. Hewawasam is responsible for promoting Sri Lanka as a global travel destination, spearheading campaigns to attract tourists from around the world. His work ensures that Sri Lanka’s natural beauty, cultural richness, and modern facilities are showcased across international markets.

In his role with the SLTDA, he oversees policy, regulation, and the development of tourism infrastructure, ensuring that the sector grows in a sustainable and strategic way. Together, these two positions place him at the forefront of shaping both the promotion and development of Sri Lanka’s tourism industry.

Personal Life and Contributions

Beyond his professional responsibilities, Mr. Hewawasam is widely regarded as a dedicated leader with a vision for sustainable tourism growth. Known for his approachable nature and strong communication skills, he has built valuable relationships with industry stakeholders, government officials, and international partners. His leadership style reflects a balance between modern innovation and a respect for Sri Lanka’s cultural heritage.

Family values and community engagement also play a central role in his personal life. He is committed to ensuring that the growth of tourism benefits not only international visitors but also local communities, helping to generate employment and preserve traditions across the island.

How SLTPB and SLTDA Work Together

The Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lanka Tourism Development Authority (SLTDA) are two pillars of the country’s tourism industry, working hand in hand to strengthen Sri Lanka’s global presence.

The SLTPB focuses on international marketing and promotion, ensuring that Sri Lanka is highlighted at global travel fairs, digital campaigns, and tourism partnerships. Its mission is to create a strong brand identity for the country and attract a steady flow of inte

rnational visitors.

Mr. Buddhika Hewawasam, on right, at Media Launch

The SLTDA complements this role by managing tourism regulations, supporting infrastructure development, and ensuring quality standards across the industry. From licensing hotels and tour operators to implementing sustainable tourism initiatives, SLTDA ensures that Sri Lanka’s tourism offerings are reliable, safe, and competitive.

Together, these two organisations create a powerful synergy: while SLTPB generates global demand, SLTDA ensures that the local industry is fully equipped to meet that demand. Under the leadership of Mr. Hewawasam, this alignment between promotion and development provides a solid foundation for the success of initiatives like the Sri Lanka MICE Expo 2025.

Colombo Welcomes Global Delegates

The Sri Lanka MICE Expo 2025 will transform Colombo into a hub of international business activity. Delegates will experience the city’s modern infrastructure, high-end hotels, and vibrant lifestyle while taking part in networking sessions, business-to-business meetings, and cultural showcases.

By combining professional opportunities with authentic Sri Lankan experiences, the expo promises to strengthen the country’s global standing in the MICE industry and create lasting impressions for international participants.

Strengthening Sri Lanka’s Tourism Future

The media launch demonstrated the strong partnership between the Sri Lanka Convention Bureau, SLTPB, and SLTDA in promoting the nation’s tourism potential. With leaders such as Mr. Buddhika Hewawasam guiding the sector, Sri Lanka is well-positioned to enhance its competitiveness and attract both leisure and business travellers in the years ahead.

For more details about the Sri Lanka MICE Expo 2025 and the work of the Sri Lanka Convention Bureau, visit:
Sri Lanka Convention Bureau – https://meetinsrilanka.com/
Sri Lanka MICE Expo 2025 - https://srilankamiceexpo.com/

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