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Saturday, 20 September 2025

Sri Lanka Convention Bureau Leads the Way in Business Tourism Growth

SLCB at the Heart of Sri Lanka’s MICE Success

The Sri Lanka Convention Bureau (SLCB) plays a vital role in positioning the island nation as a top destination for Meetings, Incentives, Conferences, and Exhibitions (MICE). Established with the mission of developing and promoting the business tourism sector, the bureau works to connect global event organisers with Sri Lanka’s modern infrastructure, luxury hotels, and unique cultural attractions.

With the upcoming Sri Lanka MICE Expo 2025 set to take place in Colombo from 22–26 September, SLCB’s leadership and vision are under the spotlight. This landmark event will highlight the bureau’s efforts to showcase Sri Lanka as a hub for world-class business gatherings.

Strategic Initiatives Driving Growth

The SLCB focuses on three main pillars: destination promotion, stakeholder collaboration, and capacity development. Through participation in global trade shows, hosting familiarisation tours, and forging international partnerships, the bureau ensures that Sri Lanka remains competitive in the fast-growing Asian MICE market.

The SLCB also works closely with hotels, convention centres, airlines, and travel operators to create seamless event experiences for international buyers. This integrated approach guarantees that delegates attending events such as the MICE Expo 2025 will enjoy world-class facilities and authentic Sri Lankan hospitality.

Leadership and Vision

The bureau is currently guided by experienced leadership, including Mrs. Achini Dandunnage, Acting General Manager, and Mr. Dheera Hettiarachchi, Chairman of SLCB and SLITHM. Their combined expertise ensures that SLCB continues to expand its global footprint while aligning with Sri Lanka’s broader tourism strategy.

By focusing on long-term growth, the SLCB aims not only to increase event arrivals but also to generate economic benefits for local communities and businesses.

Building International Confidence

The upcoming Sri Lanka MICE Expo 2025 is one of the bureau’s flagship initiatives. Designed to attract global buyers, event planners, and industry leaders, the expo will highlight Sri Lanka’s readiness to host high-profile international conferences and exhibitions.

Through site inspections, networking sessions, and cultural showcases, delegates will see firsthand the opportunities Sri Lanka offers as a unique MICE destination. The SLCB is confident that this event will strengthen the country’s position in the international business tourism arena.

SLCB’s Role in the Future of Tourism

Looking ahead, the Sri Lanka Convention Bureau plans to expand its digital presence, develop sustainable event strategies, and increase international partnerships. By leveraging innovation and collaboration, SLCB is paving the way for Sri Lanka to become one of Asia’s most sought-after MICE destinations.

For more details about the Sri Lanka MICE Expo 2025 and the work of the Sri Lanka Convention Bureau, visit:
Sri Lanka Convention Bureau – https://meetinsrilanka.com/
Sri Lanka MICE Expo 2025 - https://srilankamiceexpo.com/

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