Sri Lanka Tourism Promotion Bureau Showcases the Island to the World

Sri Lanka Tourism Promotion Bureau

SLTPB at the Forefront of Tourism Promotion

The Sri Lanka Tourism Promotion Bureau (SLTPB) is the official government body responsible for marketing Sri Lanka as a premier global travel destination. Working in close collaboration with industry stakeholders, the SLTPB spearheads campaigns that highlight the island’s diverse offerings, from pristine beaches and lush tea plantations to cultural festivals and modern luxury resorts.

With Sri Lanka preparing to host the Sri Lanka MICE Expo 2025 in Colombo from 22–26 September, the SLTPB is playing a key role in positioning the country as an ideal destination not only for leisure travellers but also for business events and international conferences.

 

Expanding Sri Lanka’s Global Reach

The SLTPB designs and implements high-impact campaigns across international markets to increase awareness of Sri Lanka’s tourism potential. Its initiatives include digital marketing, global advertising, trade fairs, and roadshows designed to connect Sri Lanka with travellers across Asia, Europe, the Middle East, and North America.

One of the bureau’s main strengths is its ability to highlight the versatility of Sri Lanka as a destination. Whether visitors are seeking cultural discovery, wildlife adventures, wellness retreats, or business meetings, SLTPB ensures Sri Lanka is seen as a destination for all.

 

Leadership and Strategic Direction

The SLTPB is currently chaired by Mr. Buddhika Hewawasam, who also serves as Chairman of the Sri Lanka Tourism Development Authority (SLTDA). His dual leadership roles ensure that both tourism promotion and development strategies are aligned, creating a unified approach to strengthening Sri Lanka’s global tourism competitiveness.

Mr. Hewawasam’s vision emphasises innovation, sustainable practices, and international collaboration, ensuring that Sri Lanka not only attracts visitors but also delivers exceptional and memorable experiences.

 

A Strong Role in the MICE Sector

While leisure tourism continues to thrive, SLTPB is equally dedicated to promoting the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. By partnering with the Sri Lanka Convention Bureau and the SLTDA, the bureau works to attract global buyers, high-profile events, and international business travellers to Colombo and beyond.

The Sri Lanka MICE Expo 2025 is a prime example of SLTPB’s collaborative efforts. The event will bring together global industry leaders, showcasing the country’s advanced venues, five-star hotels, and world-class hospitality.

 

Looking Ahead

As Sri Lanka continues to rebuild its global presence, the SLTPB is committed to adapting its strategies to evolving travel trends. With a strong emphasis on digital marketing, sustainable tourism, and destination branding, the bureau is laying the foundation for long-term growth.

For more information about the Sri Lanka Tourism Promotion Bureau, visit:
Sri Lanka Tourism Promotion Bureau – https://www.srilanka.travel/

For more details about the Sri Lanka MICE Expo 2025 and the work of the Sri Lanka Convention Bureau, visit:

Sri Lanka Convention Bureau – https://meetinsrilanka.com/
Sri Lanka MICE Expo 2025 - https://srilankamiceexpo.com/

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