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Sunday, 28 September 2025

Sri Lanka Convention Bureau Inspires Students to Elevate MICE Tourism

Empowering the Next Generation of Event Professionals

Sri Lanka Convention Bureau (SLCB), the nation’s leading body for event planning and promotion, has launched a dynamic educational drive aimed at university students to strengthen Sri Lanka’s Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. This milestone initiative is part of SLCB’s broader mission to position Sri Lanka as a premier global destination for business events.

On July 3, 2025, SLCB hosted a MICE Tourism Training Session at Hilton Colombo Residences, bringing together students from more than ten leading universities and colleges in the Western Province. The full-day program featured expert insights, interactive learning, and hands-on group activities, equipping students with the tools to shape the future of MICE tourism.

Building Knowledge Through Expert Insights

The educational session featured prominent industry speakers including Mr. Tharindu Karunarathne, Dr. Shaffaath Amidon, Ms. Felicia Adhihetty, and Mr. Dileep Mudadeniya. Discussions emphasized digital marketing, artificial intelligence, creativity, innovation, sustainability, and the long-term influence of legacy in MICE tourism.

Mrs. Achini Dandunnage, Acting General Manager of SLCB, opened the session with a keynote speech highlighting the importance of collaboration, knowledge-sharing, and education in developing the MICE sector.

Student Engagement and Practical Learning

Participants not only absorbed valuable insights but also demonstrated their own creativity and understanding through group presentations. The enthusiasm and active participation throughout the day underscored the value of the program, as students explored innovative ideas for advancing Sri Lanka’s business events industry.

At the conclusion of the training, each student received a certificate of participation, a recognition of their dedication to learning and their potential role in shaping the industry’s future.

Shaping Sri Lanka’s Future in Global MICE Tourism

MICE events play a vital role in connecting business, government, industry, and academia, creating platforms for knowledge exchange and economic growth. By engaging with university students, SLCB is investing in the next generation of professionals who will carry forward the nation’s ambition to become a global MICE hub.

Through strategic initiatives, awareness programs, and international collaborations, the Sri Lanka Convention Bureau continues to drive innovation, promote sustainability, and showcase the island’s unique potential as a MICE destination of choice.

For more information, visit Sri Lanka Convention Bureau: https://meetinsrilanka.com/

For more information on planning your visit to Sri Lanka, explore:
Sri Lanka Tourism – https://www.srilanka.travel

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