Since reopening border in early 2023, Hong Kong is going from strength to strength with quick recovery as the World’s Meeting Place. With solid fundamentals, strategic location, distinctive culture and constantly upgrading infrastructure, attractions and experiences, Hong Kong as the unmatched bridge between Mainland China and the world has firmly cemented its position as the premier destination for world-class business events.
Event wins reflect strong recovery
Having activated a cohesive and comprehensive growth strategy, the Hong Kong Tourism Board (HKTB) has been pulling out all the stops to attract events to the city in close partnership with the industry. The efforts are bearing fruit, with MICE arrivals of the first 11 months of 2023 recovered to 70 per cent of the pre-pandemic average between 2017 and 2018. Hong Kong has won and retained nearly 60 large-scale international MICE events for 2023 and the near future, with 210,000 overseas attendees expected. The most notable win was the IBTM Asia Pacific 2025, set to debut in Hong Kong in spring next year.
The bumper event lineup reinforces Hong Kong’s status as the World’s Meeting Place boasting robust core strengths for business events, myriad opportunities and endless stream of hospitality goodies and bleisure experiences.
New excitement and advantages for events to achieve more
The city’s efforts in advancing infrastructure and tourism attractions have been relentless. It is home to two of the world’s largest arts and culture landmarks. The city’s flagship theme parks have been launching new attractions to keep every visit fresh. The state-of-the-art sports complex, Kai Tak Sports Park, and new hotels are in the pipeline. In its ongoing efforts to underscore Hong Kong’s strong appeal and business opportunities, the HKTB has curated creative MICE products and targeted support to inject vitality into the sector.
The two major convention and exhibition venues in the city, AsiaWorld-Expo and Hong Kong Convention and Exhibition Centre, are undergoing billion-dollar expansion and upgrading that will redefine world-class standards, taking the facilities to a whole new level to cater to the evolving and complex needs of business events.
The new and enhanced attractions offer refreshing experiences for MICE groups. West Kowloon Cultural District, the world-class art quarter, has been added to the city, providing a rich mix of indoor and outdoor art and cultural spaces, including two world-class museums, the Hong Kong Palace Museum and M+.
Kai Tak Sports Park will become Hong Kong’s largest sports zone, with a capacity for 50,000 people in the main stadium. The stadium and indoor sports venues will be completed and operational during the year.
An array of exclusive offers and support
Generous support measures and hospitality goodies are offered to MICE groups. Event organisers can also get the latest relevant policy updates and have all event-related questions answered through the one-stop comprehensivet support from HKTB’s Meetings and Exhibitions Hong Kong (MEHK) division, dedicated to helping mainland and global event organisers create memorable programmes and experiences.The dedicated support program masterminded by the HKTB also covers attractive funding support for events of various scales, open to application by eligible MICE event organisers, trade partners and service providers.
Hong Kong Pavilion awaits at IT&CM
Industry counterparts are invited to meet the HKTB and team Hong Kong at IT&CM China and CTW China 2024 in Shanghai to learn more about Hong Kong’s rich MICE offerings. Authentic Hong Kong-style milk tea prepared by Hong Kong’s champion of the recent KamCha Competition (Greater Bay Area) as well as classic Hong Kong dim sum are served at the Hong Kong Pavilion. Visitors who complete a questionnaire on HKTB’s official MEHK WeChat Mini Program can enter a lucky draw and stand to win sought-after prizes.* for event updates, program and participation information www.itcmchina.com
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